The idea of SEO for any beginner might sound intimidating, but you can make it very workable and useful by following key best practices. From there, you’ll be well on the way to a successful SEO campaign, and expanding your knowledge at the same time.
In this article, we’ll explore some of the best SEO tips for beginners which will help you gain better results for your business. So, let’s dive in to learn some top tips, help you optimise your site and drive more organic traffic.
1. Use Relevant Keywords
Conduct relevant keyword research if you want to make your SEO strategy work. Make a list of potential keywords that are related to your service and location. Once you have all of these keywords, you can easily implement them in your content.
Take help from keyword research tools available online. Search for your keywords and you will often see suggestions in the search bar as you type, and there will also be a list of suggested keywords at the bottom of the page. Group those keywords to make relevant phrases too.
2. Optimise Titles & Meta Descriptions
Once you have your keyword list ready, work on optimising your page titles. Try adding keywords into the title of the page in a natural way. Remember that page titles are what is seen and shown in search results so you should aim to clearly indicate what the page is about and attract a user to click on your link. Keep in mind that your page titles should include your keywords but not at the expense of readability. Page titles can have the biggest SEO impact, whereas, the meta description acts as the description for your page. Write descriptive titles and keywords with good, optimised meta descriptions that make a user visit your page and improve your organic traffic and rankings.
3. Optimise Your Content
Optimising your page content is extremely important. There are various components to a page with the main elements being; Header Tags, Body Content, and Images. Firstly, optimise the heading and subheadings on the page. Secondly, create copy that accurately describes and promotes your business and aims to use the important keywords where it is natural to do so. Avoid keyword stuffing in your content. Optimise your images by adding the name of the image, image alt text, and the image description.
4. Optimise Your Business Around the Web
Optimise your business on social platforms and business directories. Search engines use this information to help build trust and an understanding of what you do and where you do it. Update all business listings platforms with your correct address and a summary of what services you provide. Don’t forget to include important keywords in these business listings along with a mention of any key locations. You can also take a similar approach with your social media profiles by adding this to your profile bio or address. Keep in mind that these listings can rank well and potential customers can look at your business details here.
5. Create Relevant Links
Link building is important for driving visibility for competitive keywords. Creating strong visibility requires that you have the right kind of links pointing to your website. These links help Google and other search engines identify your importance and rank your business accordingly in search results. Link building is one of the hardest new skills for SEO beginners. There are, however, a few simple strategies you can use to create safe backlinks that will help improve your visibility in search results. You can also get help from online tools like Ahrefs or Linkody to see better results.
Your Takeaway – SEO for Beginners
Another thing, make sure you register your new website with Google Search Console, as this tool analyses your website and provides diagnostic feedback that you can use to improve how your site appears in search results. It shows insights directly from the search engine so you simply cannot overlook the advantages of this SEO tool.
Furthermore, spend some time researching relevant keywords, optimise your page titles and meta descriptions, optimise your page content and business around the web, and build relevant links. Implement these basic SEO tips to increase your rankings and traffic.
Remember, it’s a constant evolution and process and once you learn the basics, you can begin experimenting with more advanced methods to expand your SEO toolkit. And to gain advanced support for your business, contact us for expert insights on how to take your business to the next level, and we will guide you through the process.