Backlink Services Australia

Relevant links from real Australian websites, earned through manual outreach.

  • 5-star Google rating
  • NSW Government-approved supplier
  • Plans from $599 a month
  • 30-day money-back guarantee

What are backlinks, and why do they matter?

A backlink is a link from another website to yours. Google treats each one as a vote of confidence. When trusted, relevant sites link to you, your pages rank higher, your brand gets seen by new audiences, and AI search tools are more likely to cite you as a source.

Not every link helps, though. One editorial link from a respected Australian industry site is worth more than a hundred from link farms. Low-quality links can actively hold your site back. That’s why we build fewer, better links.

Authority backlinks pointing to a website

Why Australian businesses need .au links

If your customers are in Australia, Google wants to see Australian websites vouching for you. Earning backlinks from .com.au, .net.au and Australian-audience sites strengthens your local relevance in a way overseas guest posts can’t. Wherever possible, we prioritise publishers whose readers are genuinely Australian, not just sites with a .au domain.

Plus, generally, Australian backlinks are harder to win than overseas links, which is why search engines give them more weight for Australian searches.

What we look for in every link

Unlike automated link-building systems, every site is checked by a real person using Ahrefs and Semrush before we reach out. We look for:

  • A genuine connection to your industry or location.
  • Real organic traffic, not just a high DR score.
  • A content-led site with an editorial standard.
  • A natural, in-context link placement.
  • No PBNs, link farms or spammy outbound linking.

How it works

As a link building agency, we keep every step transparent, so you always know where your links come from.

  1. 01

    Review

    We look at your site, your target keywords and your competitors’ backlink profiles to see where the gaps are.

  2. 02

    Prospect

    We shortlist relevant Australian sites, bloggers and organisations in your niche and share the list for your approval before outreach. This becomes your link-building strategy: which pages need authority first, and which publishers can give it.

  3. 03

    Outreach and content

    Our team pitches each site personally and writes original, useful articles that earn their place on the publisher’s site.

  4. 04

    Placement

    Your link goes live in context, pointing to the page that most needs the authority.

  5. 05

    Report

    Each month, you get a report listing every live link, its source metrics, and how your authority and rankings are moving.

Link building for local and ecommerce businesses

Not every business needs the same kind of links. We shape each campaign around how your customers search.

Google Map Pack results showing three local businesses

Local businesses

If you serve one city or region, links from local publishers carry extra weight. These include community news sites, local business associations, suppliers and industry bodies in your area. They tell Google you’re a real, established business where your customers are, which supports your Google Map Pack rankings as well as your organic results. Our Local plan is built for this.

Discount Hydro online store with product category pages

Ecommerce stores

Online stores often have hundreds of category and product pages competing for attention. Rather than spreading links thinly, we point quality backlinks at the category pages that drive the most revenue, and let your internal linking pass that authority down to products. Content-led placements, such as buying guides and product roundups on relevant Australian sites, also send referral traffic from shoppers ready to buy.

Either way, the goal is the same: more organic traffic from searches that bring in enquiries and sales.

Our plans

Local Plan

$599 AUD/ mo

Best for small local websites

  • 30 days Money Back Guarantee
  • 4 Guest Posts
  • Outreach
  • Basic Content Creation
  • Premium Images
  • Guest Posts
  • Not included: Press Releases
  • Not included: Competitor Link Review

Popular Plan

$990 AUD/ mo

Best for medium websites

  • 30 days Money Back Guarantee
  • 8 Guest Posts
  • Outreach
  • Premium Content Creation
  • Premium Images
  • Guest Posts
  • Press Releases
  • Not included: Competitor Link Review
Popular

Business Plan

$1990 AUD/ mo

Best for large websites

  • 30 days Money Back Guarantee
  • 16 Guest Posts
  • Outreach
  • Premium Content Creation
  • Premium Images
  • Guest Posts
  • Press Releases
  • Competitor Link Review

White-label link building for agencies

Are you an SEO or marketing agency? We also provide white-label link building, so you can offer quality Australian links to your clients under your own brand. You keep the client relationship, and we handle the prospecting, outreach, content and placement behind the scenes.

White label SEO →

Domain Rating (DR), explained.

Domain Rating is Ahrefs’ 0–100 score for the strength of a website’s backlink profile. It’s a useful benchmark for tracking progress, and you’ll see yours in every report. You may also come across domain authority (DA), a similar 0–100 score made by Moz. DR and DA are both third-party estimates, not Google metrics, and the same site can score quite differently on each. But DR isn’t a Google ranking factor, so we judge success by your rankings, traffic and enquiries, not by DR alone.

Check your DR with Ahrefs’ free tool

Where different sites typically sit on DR

Indicative ranges on Ahrefs’ 0–100 scale

Indicative Domain Rating range by type of website
Type of websiteTypical DR
New website0–10
Small local business5–25
Established industry blog25–45
Regional news & associations40–65
National media70–90
Global platforms90–100

DR is logarithmic: moving from 60 to 70 takes far more quality links than moving from 10 to 20.

Check your backlink quality.

Enter a few metrics from Ahrefs or Semrush to get a colour-graded quality score out of 100.

Searches for the site’s own name
0–100, from Ahrefs
Monthly estimate
Unique referring domains
Dofollow, from real sites
Ranking positions 1–20
Links to the home page
Links the site gives out
Quality score

Fill in the metrics to see your score update live.

  • Excellent80+
  • Good60+
  • Average40+
  • Poor20+
  • Very Poor0+

Frequently asked questions (FAQs)

How much do backlinks cost in Australia?

Quality link building in Australia usually runs from a few hundred to several thousand dollars a month. The price depends on how many links you need and how competitive your industry is. Our plans run from $599 to $1,990 a month.

How long until I see results?

New links are usually indexed within a few weeks. Ranking improvements typically build over three to six months, depending on your competition and the state of your site.

Are guest posts safe?

Yes, when they’re done properly. That means real, relevant publishers and genuinely useful content. What gets sites into trouble is mass-produced links on networks built only to sell them. We don’t use those.

Is your link building white hat?

Yes. White hat link building means earning links in ways that follow Google’s guidelines: relevant sites, useful content and natural placements. Black hat tactics try to trick search engines with PBNs, link farms, spammy comments or bulk links bought from link sellers. Those can work briefly, but they risk a penalty that wipes out your rankings. We build links through transparent outreach and original content only, because long-term results matter more than a short-term bump.

How many backlinks do I need?

There’s no fixed number. It depends on how many quality backlinks your competitors have, how competitive your keywords are, and how strong your site already is. In the review stage, we compare your backlink profile with the sites outranking you. That way, you can see the real gap. As a rough guide, local businesses in less competitive markets often see movement with a few links a month. National brands in competitive industries usually need more. Quality always matters more than quantity.

Can you check my existing backlinks?

Yes. As part of the review stage, we look at your current backlink profile and flag any spammy or low-quality links that could be holding your site back.

Do you guarantee rankings?

No one can honestly guarantee Google rankings. What we guarantee is the work: if you’re not happy in the first 30 days, you get your money back.

Can I combine backlinks with your other SEO services?

Yes. Links work best alongside strong on-page SEO and content. Many clients pair a backlink plan with our SEO, local SEO or content services.

Ready to build authority?

Book a call with our Wollongong team, and we’ll show you where your backlink profile stands against your competitors.