Authority links are like water to a plant! They help your website traffic grow. Backlinks are very valuable for SEO because they represent a "vote of confidence" from one site to another. ... If many sites link to the same webpage or website, search engines can infer that website is worth linking to, and therefore also worth higher rankings (In Google/Bing). With this in mind we aim to get as many high quality authority links pointing to your site as possible. There are various ways we can go about this and in most instances we are looking at working with bloggers & organisations. While these links are much harder for us to obtain, they are more valuable as they are from trusted websites. Generally speaking the more difficult a backlink is to get the more valuable it is and the more impact it will have. These links will also help improve brand awareness and show customers we work with great organisations & blogger so its a win win.