— INSIGHTS & UPDATES
Practical SEO, AI search and web strategy from the team helping Australian businesses win more leads — no fluff, no jargon, just what actually works.
12 October 2026 • News
Set up Wix 301 redirects, map old URLs to relevant pages, and test each change. Follow the migration workflow to help retain SEO value and catch URL errors.
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9 October 2026 • News
A practical playbook to build AI search visibility in 30 to 90 days. Includes audit steps, a checklist, and team governance actions.
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7 October 2026 • News
Build a local resource: map, survey, directory or tool that community sites will link to. Planning, outreach and compliance tips.
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7 October 2026 • Business
Your customers are asking ChatGPT, Gemini and Google’s AI features which brand to trust. If you can’t see those answers, you can’t tell whether your business is part of the conversation. Tracking your presence inside those answers has become a real marketing job. Semrush and Profound are two platforms built to help, but they come […]
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5 October 2026 • News
Prioritise neighbourhood signals, a Google Business Profile and hyperlocal pages. Answer leads within five minutes to convert local searches.
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2 October 2026 • News
This practical playbook for Australian multi location businesses shows how to verify Google Business Profiles, build unique location pages, and add AI…
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30 September 2026 • News
Workflow first AI SEO strategies for SEO teams: a practical 90 day roadmap for technical audits, GEO content design, schema, governance and measurable KPIs.
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28 September 2026 • Business
We priced Wispr Flow for our team and then did not buy it. Not because it is a bad product; it is a very good one, but because the free open-source version does about 90 per cent of the job and the missing 10 per cent turned out to be something we could add ourselves […]
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22 September 2026 • Business
AI-assisted results are now a regular part of search in Australia. As of July 2026, Google held about 88.22% of the Australian search market, compared with 8.74% for Bing and 1.61% for Yahoo. Changes to Google’s results can therefore affect how quickly local stores are discovered. Australia Post reports that Australians spent AUD $82.6 billion […]
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6 September 2026 • News
2026 benchmarks for Australian SMBs: averages ($1.47 CPC, $9.80 CPM), placement trade offs, and practical optimisation to cut Instagram ad costs and boost…
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6 September 2026 • News
Cross checked 2026 Australian web design pricing with industry and government sources plus a 12 year Wollongong agency view. SMB ranges, ongoing costs,…
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5 September 2026 • News
Australia-specific 2026 Facebook ad benchmarks ($1.47 CPC, $9.80 CPM) and an agency-tested playbook to model budgets, run tests, and cut cost per lead.
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