What is a press release?

Press release distribution in Australia is an official statement issued to the news media to announce a range of news and events, including product launches, business updates, promotions, and other newsworthy developments. 

What are the benefits of press release distribution for a business?

Increased brand visibility: Press releases are an excellent way to increase the visibility of your brand or company. By distributing a well-crafted press release to various media outlets, you can gain exposure to a wider audience.

Improved credibility: Press releases are an effective way to build credibility for your brand or company. News media outlets are considered reliable sources of information, so having your news published in such outlets can boost your credibility and legitimacy.

Increased website traffic: Press release distribution can drive traffic to your website. By including links to your website in your press release, you can direct interested readers to your website, potentially increasing your website traffic and generating leads.

Better SEO: Press release distribution can also boost your website’s search engine optimization (SEO). By including targeted keywords in your press release, you can help your website rank higher in search engine results pages (SERPs).

Potential media coverage: If your press release is picked up by news media outlets, it can lead to additional media coverage, which can further increase your brand’s visibility and credibility.

Increased backlinks: Press releases can generate backlinks to your website, which can improve your website’s authority and search engine ranking. When your press release is published on a news website or other media outlet, it will typically include a link to your website. These links can improve your website’s backlink profile, which is an important factor in SEO.

Improved keyword rankings: By optimizing your press release with relevant keywords, you can help your website rank higher in search engine results pages (SERPs) for those keywords. When your press release is published on multiple websites, it can generate additional keyword-rich content that can boost your website’s relevance and authority for those keywords.

Increased crawlability: Press releases can make it easier for search engines to crawl and index your website. By including links to your website in your press release, search engines can quickly discover new pages and content on your website, which can help to improve your overall search engine visibility.

How do you ensure that your press release reaches your target audience?

To ensure effective press release distribution to reach the right audience, you can follow these steps:

Identify your target audience: The first step is to identify the audience you want to reach with your press release. Consider the demographics, interests, and needs of your target audience to help you tailor your message and choose the right distribution channels.

Choose the right distribution channels: There are several distribution channels you can use to distribute your press release, including newswire services, social media, email, and industry publications. Choose the distribution channels that are most likely to reach your target audience and provide the best return on investment.

Optimize your press release: Make sure your press release is optimized for search engines and social media by including relevant keywords, meta tags, and social media sharing buttons.

Build relationships with journalists and bloggers: Reach out to journalists and bloggers who cover your industry or niche and build relationships with them. Share your press release with them and provide additional information and insights that can help them write a more compelling story.

Monitor and measure results: Monitor the results of your press release distribution to see how it’s performing. Use analytics tools to track website traffic, engagement, and media coverage to help you refine your strategy and improve your results.

By following these steps, you can increase the chances that your press release will reach your target audience and achieve your communication goals.


Overall, press releases can have several benefits for SEO, including increased backlinks, improved keyword rankings, increased brand visibility, and improved crawlability. To maximize the SEO benefits of your press release, optimising it with relevant keywords, including links to your website, and distributing it to reputable news outlets and industry publications is important. 

At Canty Digital we offer press release distribution in Australia that are easy-on-the-pocket. Get in contact with us today to learn more about this wonderful service!

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