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RTO Marketing

Getting students through the door requires more than just an amazing course offering. Let Canty Digital handle your RTO marketing to attract more students. 

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Grow your RTO to the next level.

Lead generation is often the pain point of any company, including RTOs or registered training organisations. Fortunately, that’s something we’re good at.

We’re a team of #DigitalMarketingNerds that has helped registered training organisations get the word out there and attract leads. Over the years, we have understood the unique marketing challenges faced by RTOs. Our specialised RTO marketing solutions are specifically designed to address such challenges and more.

Through strategic SEO, we will ensure your RTO ranks high on search engines, making it easier for prospective students to find you online. We’ll deep dive into our content marketing strategies to create engaging, informative content that resonates with your target audience, establishing your RTO as a thought leader in the education sector. We’ll also leverage social media marketing to connect with potential students on platforms they frequent, fostering a community around your brand. Additionally, our PPC advertising ensures your RTO appears in front of the right audience at the right time, driving immediate organic traffic and conversions.

With Canty Digital, your RTO can achieve sustainable growth and a competitive edge in the education market. Let’s start elevating your institution’s visibility online.

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Let us help generate enrolments and boost your industry position.

Canty Digital’s RTO marketing services are designed to increase student enrolment and enhance your RTO’s industry presence. Our digital marketing solutions include:

 
Website design

Web Design and Development

Your website is your RTO's digital office. It should do more than just look good; it should be a powerful conversion tool. Let us take the reins on web design and development while you focus on designing courses and giving the highest quality of education.

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WordPress Security

Just like you how you secure your RTO facilities, your website needs top-notch security. Our web specialists will set up the right security plugins, services and web hosting to protect your content and student information online.

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SEO for RTO

Our SEO for RTO ensures your institution stand out in the crowded online market, making it easier for prospective learners to find you. We kickstart the journey with in-depth keyword research, fine-tuned technical SEO and content optimisation. Then, we adjust from there to keep your website ranking.

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Local SEO

Want to be the top RTO in your town? Our team of local SEO experts will create tailored RTO marketing campaigns to help you dominate local search results. With our help, you'll attract more nearby students looking to enhance their knowledge or upskill.

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PPC Advertising

In the education sector, standing out is key. With our digital marketing agency’s pay-per-click advertising expertise, we'll craft ad copy and landing pages that make your course offerings impossible to ignore. Let's turn clicks into enrolments.

content marketing

Content Marketing

Content is the crown jewel of RTO marketing. From educational content to latest industry news and everything in between, we'll create compelling content that attracts and converts your audience into students. Let's make content one of your effective advertising mechanisms.

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Outreach Automation

Need to boost your lead generation strategies and recruit more prospective students? Count on our digital marketing for RTO to secure those valuable backlinks that elevate your institution's online presence and put your incredible courses on the map.

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Social Media Marketing

Building connections is essential in the education sector. Let us create social media content that captures attention while speaking directly to the needs and interests of your target market. From Facebook to Instagram, we'll turn your social media page into a valuable tool for your RTO.

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Press Release Distribution

Ready to make some waves in the education sector? Want to spread the word about your latest course offerings? Our fast, easy and effective press release distribution service will broadcast your latest news to share information, attract new students and build your credibility.

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Single Page Analysis

Think of your RTO's website as a digital classroom. Each landing page should inform and engage your target audience. Our team will meticulously analyse and optimise every page to ensure it informs, attracts and converts prospective students effectively.

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Outsourced CMO Services

Looking to grow your registered training organisation without overextending your budget? Our outsourced Chief Marketing Officer (CMO) services provide a clear vision and ensure it's realised. Get the benefits of an in-house marketing team without the overhead costs, and watch your business expand.

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Your Digital Heroes

Our Skills

SEO 100%
Our Customer Support 99%
Google Ads 96%
Web Development 95%
Graphic Design 90%
Social Media 90%

PLATFORMS

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We know the nuances of RTO marketing.

Ensuring RTO marketing compliance can be a tall order, but with Canty Digital, your marketing campaigns are in safe hands. Our team is well-versed in the ASQA advertising guidelines, ensuring each marketing material & activity is compliant and effective. You can also trust that every member of our team stays updated with the latest advertising regulations, so you don’t have to worry about non-compliance issues.

Moreover, we understand that compliance is not just about avoiding penalties; it’s also about building trust with your audience. By adhering to ASQA guidelines and other relevant RTO marketing policies, we help your RTO maintain a reputable image, which is crucial for retaining and recruiting prospective learners. Our overall RTO marketing strategy is also designed to be transparent and ethical, reflecting the high standards of your nationally recognised training institution.

From accurate accredited course descriptions to clear fee structures, we ensure every aspect of your RTO marketing efforts aligns with regulatory requirements. This attention to detail keeps you compliant while boosting your credibility in the eyes of prospective students. With Canty Digital, you can focus on delivering quality education while we implement compliant and impactful marketing for your RTO.

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