SEO FAQ & Glossary

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What is SEO?

SEO, the digital sorcery we wield, stands for Search Engine Optimisation. It’s the art of making your website irresistible to search engines like Google, so they shower it with love (and higher rankings) when users come knocking.

How long does it take to see SEO results?

Ah, the age-old question. Patience, my friend. SEO is like a bonsai tree. It takes time, nurturing, and a sprinkle of magic. You'll see results, but let nature (and algorithms) do their thing.

Can I trick search engines with shady SEO tactics?

Short Response: Sorry, but search engines have a sixth sense for trickery. It's like trying to impress a detective with a fake mustache. Be genuine, follow the rules, and your website will shine.

Do I really need SEO for my business?

Imagine this: You have a hidden gem of a business, but if it's not on the first page of search results online, does it even exist? SEO is the secret sauce that brings your business out of the shadows and into the spotlight. So yes, you need it like a fish needs water.

Are keywords still important for SEO?

Oh, keywords, the knights of the search realm! They're important, but don't stuff your content like a keyword piñata. Be strategic, sprinkle them naturally, and watch your website rise like a majestic unicorn.

Can't I just buy my way to the top with ads?

Ah, the allure of the paid shortcuts! While Google ads can give you a quick boost, they're like rented space in the digital realm. SEO is the true path to long-lasting glory. It's like owning prime real estate on the internet, where visitors flock to your website organically.

Is SEO a one-time thing or an ongoing process?

Think of SEO as a well-tailored suit. You don't put it on once and call it a day. It needs regular adjustments, tweaks, and a stylish makeover to keep up with the ever-changing search engine trends. So, yes, it's a lifelong commitment necessary for the continuous visibility of your website. 

What are backlinks?

In basic terms, a backlink is a link from one website to another.
Backlinks play a crucial role in search engine optimisation (SEO) and can significantly impact a website's visibility, traffic, and credibility on the internet.
Backlinks are important for a few reasons. 

Search engines like Google use backlinks as one of the main factors to determine the credibility and popularity of a website. The more high-quality backlinks a website has, the more likely it is to rank higher in search results. It's like a vote of confidence from other websites.

Are all backlinks created equal?

Oh no, our digital friend. Backlinks are like a diverse bunch of friends. Some are influential mavens with a golden touch, while others might be mere acquaintances. Quality matters more than quantity. A few high-quality backlinks from authoritative websites can do wonders for your online reputation. It's the magic of quality over quantity.

How long does it take to see the impact of backlinks on my website's rankings?

Honestly, it's like waiting for a ripple effect (but a good ripple effect at that!). The time it takes for backlinks to make their mark can vary. Some might have a noticeable impact on your rankings like a flamboyant fireworks display, while others work their magic subtly. Keep nurturing those backlinks, and you'll witness the enchantment unfold.

Are backlinks the secret sauce of SEO?

Ah, the legendary backlinks! They're like whispers in the winds of the internet, spreading the word about your website. But remember, it's quality over quantity. Aim for majestic eagles, not tiny pigeons.

Can I ignore local SEO if I have a physical store?

It’s great to have a brick-and-mortar! But even with a physical store, local SEO is your secret weapon. It's like putting a neon sign on your storefront that attracts passersby in the digital world. Be present in local searches, make your contact information easily accessible, and show up on online maps. Embrace local SEO and become the local legend.

Do online reviews really matter for local SEO?

Oh, those shiny little stars! Online reviews are the digital high-fives that sway local SEO. Positive reviews make search engines go, "Wow, this business is the bee's knees!" So, treat your customers like royalty, exceed their expectations, and watch the reviews rain down like a virtual ticker tape parade

Should I prioritise mobile optimisation

Absolutely! In the land of SEO, mobile is king. If your website isn't mobile-friendly, it's like showing up to a jousting tournament on a tricycle. Go forth, optimise, and conquer the realm of tiny screens.

How does content creation impact my website's SEO?

Think of content and SEO as crowned royals. When they join forces, magic happens. High-quality content that is optimized for relevant keywords and provides value to your audience can work wonders for your website's SEO. It's like giving search engines a gourmet feast of goodness, making them fall head over heels for your site.

Should I stuff my website with content for better rankings?

Whoa there, eager beaver! Content is king, but quality rules the kingdom. Don't serve the search engines a content buffet. Craft delightful, informative pieces that make readers go, "Wow, this is pure gold!"

Is it better to create long-form or short-form content for SEO?

Here we go again with the content length conundrum! It's like choosing between a novel and a haiku. The key is to strike a balance. Long-form content can delve deep, showcase expertise, and attract backlinks. Short-form content is like a quick burst of knowledge that satisfies on-the-go readers. Tailor your content to the topic and audience, and let the words flow naturally.

Can I repurpose my existing content to improve SEO?

Your existing content is a treasure trove waiting to be explored! Repurpose it into different formats like infographics or short-form videos. Refresh and update outdated content to keep it relevant. Maximise your efforts, reach new audiences and let your content shine in multiple dimensions.

Can social media impact SEO?

Ah, the dynamic duo of SEO and social media! They're like peanut butter and jelly, Batman and Robin. Social signals may not directly affect rankings, but they create buzz and drive traffic. Unleash their power!

Do meta tags still matter in SEO?

While they may not have the same superhero status as a backlink, they're still important sidekicks in the SEO game. Optimise them wisely, like adding secret ingredients to your website's recipe. Meta tags help give relevance and can increase CTRs so are still very important 

Can I conquer SEO on my own or do I need an expert?

Brave adventurer, the SEO path is treacherous but conquerable. With knowledge, practice, and a hint of courage, you can navigate the ever-changing SEO landscapes to. But if you seek a Google wizard's touch, a Canty Digital #nerd can be your Gandalf.

What is white-label SEO, and how can it benefit my agency?

It’s the hidden superhero of the SEO world! White-label SEO is like having a secret partner who works behind the scenes to boost your agency's offerings. With white-label SEO, you can deliver top-notch SEO services under your brand, impress clients with outstanding results & expand your service portfolio without the hassle. It's like having a digital sidekick in disguise.

How does white-label SEO work?

Think of it like a seamless dance between your agency and a white-label provider. You focus on building client relationships and providing exceptional service, while the white-label partner (like Canty Digital!) handles the nitty-gritty of SEO. They become your silent but mighty support, delivering expertise, reports & optimisation all under your agency's name.

Will my clients know I'm using a white-label SEO service?

Fear not, white-label SEO is like an invisibility cloak. Your clients will see your agency's branding, expertise & exceptional results. The white-label provider operates discreetly behind the scenes, ensuring your agency remains the star of the show. It's your secret weapon to expand your services without diluting your brand identity.

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Samantha Henderson
Samantha Henderson
Great SEO company that got us great results for our website. Doubled our traffic over a 6 month period. Great strategies, communication and very well priced for the level of quality offered. the team handled everything from technical SEO to social posting to content. Happy to be a long term customer @CantyDigital
Joshua Paul
Joshua Paul
Matt is fantastic. Great reports and attention to detail. Saw marked improvement in traffic and return on advertising spend.
Varnia M T
Varnia M T
We hired Matt and his team for 2 years building organic growth and seo. The companies organic growth grew year on year. He was really responsive, and the set up was seemless. He was quick to implement tasks and kept things moving. He was supportive when we needed help and really good at listening to directives. Great value, great company. Would definitely recommend and use again. Thanks Matt and the Canty team
Estelle Fletcher
Estelle Fletcher
Matt and his team are an absolute pleasure to work with! I've worked with Canty Digital on projects for a number of our mutual clients and the SEO results they achieve are second to none (literally! They consistently get websites ranking on the top of the Google leaderboard).
N Corp
N Corp
Its been a great working with Matt, Great results and very professional to work with. I defiantly recommend him.
Nicholas Abboud
Nicholas Abboud
It's not often you find a professional that's extremely reliable and talented in what they do. Matt has helped our business not just grow but maintain it's success over the years. We will continue to use Matt and his team for the foreseeable future and highly recommend to anyone who is serious about getting results.
Yannick Ieko
Yannick Ieko
Matt is very competent, great reporting, great results and overall enjoyable to work with.

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