Builders & Tradie Marketing

Get more job leads with our specialised tradie marketing & SEO services. With our expert help, you no longer have to wonder when your next job will come in.

Let us Wipe the Floor With Your Competition!

You’re an expert in your trade—and so are we in digital marketing. Let us help you stand out online. We’ll handle your tradie marketing needs while you focus on honing your craft. 

Driving high-quality traffic to your tradie business website is essential for increasing visibility and attracting your ideal customers. To achieve this, a comprehensive digital marketing strategy that includes Search Engine Optimisation (SEO), content marketing, local search optimisation or local SEO, and paid advertising is crucial. Our digital marketing services are perfect for plumbers, electricians, flooring companies, roofing contractors, kitchen companies, carpenters & other tradies!

Home, Building & Renovation SEO

We've been marketing for tradies for years now. We have worked in every niche and industry involved in building constructions and home services.




Solar Panel Companies

Roofing Companies

Blind Companies

Pest Control Companies

Flooring Companies





Local SEO Experts in Wollongong

Trade businesses benefit the most from local SEO. Whether your tradie business is located in Wollongong or any location, we will help you dominate the local search and attract nearby clients who may need your expertise. Our tradie marketing strategy includes claiming and optimising your Google Business Profile listing to improve local search visibility. You can also count on us to ensure your business name, address, and phone number (NAP) are consistent across all online platforms and encourage satisfied customers to leave positive reviews on your Google Business profile and other review sites like Yelp & Facebook.

Website design

Tradie Web Design & Development

Your website is your digital showroom. It should do more than just look good; it should be a powerful marketing tool. Let us take the reins on web design and development while you focus on getting paint jobs or construction projects done.


WordPress Security

Just like you finish and secure the best jobs for your clients, your website needs top-notch security. Our tradie marketing specialists will set up the right security plugins, services and web hosting to protect your business and client information online.

seo for real estate

SEO Tradies

Our SEO for tradies ensures your businesses stand out in the crowded online market, making it easier for potential clients to find you. We kickstart the journey with in-depth keyword research, fine-tuned technical search engine optimisation. Then, we adjust from there to keep your website ranking.

local seo

Local SEO

Want to be the top plumber or roofing contractor in your town? Our team of local SEO experts will create tailored roofing or plumber marketing campaigns to help you dominate local search results. With our help, you'll attract more nearby clients.


PPC Advertising

When it comes to marketing for tradies, standing out is key. With our tradie marketing agency’s Google Ads and pay-per-click advertising expertise, we'll craft ad copy and landing pages that make your services impossible to ignore. Let's turn clicks into jobs.

content marketing

Content Marketing

Content is the crown jewel of builders and tradie marketing. From repair guides to expert insights and everything in between, we'll create compelling content that attracts and converts your audience into clients. Let's make your trade services the stars of the show.


Outreach Automation

Want to be known as the top painting, construction or pest control company around? Need to boost your lead generation strategies? Rely on our online marketing for tradies to secure those valuable backlinks that elevate your company’s online presence and put your specialised trade services on the map.


Social Media Marketing

Building connections is essential in tradie marketing. Let us create social media content that captures attention while speaking directly to the needs and interests of your clients. From Facebook to Instagram, we'll turn your social media presence into a valuable tool for your trade business.

press release

Press Release Distribution

Ready to make some waves in the tradie market? Our fast, easy and effective press release distribution service will broadcast your latest services, projects and other news to attract new clients and build your brand as an electrician, plumber or plasterer.

single page

Single Page Analysis

Think of your trade business website as a digital showroom. Each landing or service page should impress. That's why our digital marketing for tradies isn't complete without zeroing on every single page on your website. Our team will meticulously analyse and optimise every page to ensure it attracts and converts prospective clients effectively.


Outsourced CMO Services

Looking to grow your construction or trade business without overextending your budget? Our outsourced Chief Marketing Officer (CMO) services provide a clear vision and ensure it's realised. Get the benefits of an in-house marketing team without the overhead costs, and watch your tradie business expand.

Your Digital Heroes

Our Skills

SEO 100%
Our Customer Support 99%
Google Ads 96%
Web Development 95%
Graphic Design 90%
Social Media 90%


Marketing for Tradies Done Right

Creating a tailored SEO and marketing strategy for each of these trades in Wollongong, Australia involves understanding the local market, the specific needs of homeowners and businesses in the area, and leveraging local resources and platforms. Here’s how we can help each service stand out in the Wollongong region:


  • SEO Strategies: Our electrician marketing strategies include SEO campaigns that focus on local search terms like “electrician in Wollongong” or “emergency electrician Wollongong.” You can also count on our electrician marketing agency to create content that answers common electrical questions specific to Wollongong residents, such as dealing with coastal corrosion. More importantly, we’ll tailor our digital marketing ideas for electrical contractors to your specific advertising needs and service locations. This way, we can attract high-quality job leads that can easily be converted into long-term clients. 


  • SEO Strategies: As an experienced plumber marketing company, we can help your business website target keywords related to plumbing services in Wollongong, including “blocked drains Wollongong” or “hot water system repair Wollongong.” If you need to boost your industry authority locally and online, you can trust our plumber marketing firm to produces blogs about common plumbing issues in the area and how to solve them.


  • SEO Strategies: Painter marketing is one of our specialties. Let us optimise your business website for local keywords like “house painter Wollongong” and “commercial painting services Wollongong.” Choose us as your dedicated painting marketing company, and you will no longer wonder how to market your painting business online. From creating content showcasing before-and-after projects in the area to coming up with other clever marketing ideas for a painting business, our team of #DigitalMarketingNerds is ready to make your company stand out on search engines. 


  • SEO Strategies: Use our carpenter marketing and builders marketing strategies to your advantage. For instance, we can focus on local search terms such as “custom carpentry Wollongong” and “deck building Wollongong” to boost your trade business’s visibility online. We can also help you share informative & valuable content online, including detailed guides on choosing the right wood for different Wollongong climates. Our approach to marketing for carpenter will always put your expertise and insights on the spotlight. 

Air Conditioning/Heating Technicians

  • SEO Strategies: Struggling to get HVAC jobs in Wollongong consistently? Let us work on your HVAC marketing strategy. Our SEO experts will target keywords like “air conditioning installation Wollongong” and “heating solutions Wollongong.” We’ll also post content about the benefits of energy-efficient systems in the Wollongong climate and other insightful topics for your target audience while boosting your brand visibility online. As an HVAC digital marketing agency, we have the tools, experience and expertise to elevate your air conditioning/heating business’s presence on the internet. 


  • SEO Strategies: Let us help you generate leads as a local paving contractor by optimising your website for keywords such as “paving services Wollongong” and “driveway pavers Wollongong.” Want to build trust and impress potential customers? Our web design and content team can create visual content on your website to show different paving options and completed projects in the area. Feel free to talk to us about our marketing ideas for pavers. 


  • SEO Strategies: Our tradie and builders marketing covers plasterers. Count on us to perform keyword research and focus your search engine optimisation strategy on local terms like “plastering services Wollongong” and “gyprock repair Wollongong.” Our team can also elevate your content creation by sharing comprehensive tutorials on minor plaster repairs homeowners can do themselves; we’ll share these posts both on your website and social media.


  • SEO Strategies: Wondering how to market a roofing company? In today’s digital age, word-of-mouth no longer cuts it. Let our roofer marketing experts widen your reach online and attract more jobs for your company. Our SEO experts will target relevant keywords like “roof repair Wollongong” and “new roof installations Wollongong.” Marketing for roofing companies also entail quality & scaled content creation. Trust our team to blog about insightful topics, such as the importance of roof maintenance in areas with Wollongong’s weather patterns. More importantly, we’ll tailor tried-and-true roofing marketing ideas to your company’s specific service locations and unique selling points for optimal result. 

Crane Operator

  • SEO Strategies: As a tradie marketing agency in Wollongong, we also cater to crane operators and companies. Count on us to boost your leads and attract more jobs by optimising your website for keywords like “crane hire Wollongong” and “crane services Wollongong.” We’ll also improve your content marketing by writing comprehensive content, like a blog that explains the different types of cranes and their uses in construction.

General Tips for All Trades in Wollongong:

  • Local Search Engine Optimisation: Make sure your business is listed in local directories and on Google Business Profile with accurate details. Encourage satisfied customers to leave positive reviews mentioning Wollongong.
  • Content Marketing: Tailor your content to address the specific needs and concerns of Wollongong residents. Use local landmarks and projects as examples in your content.
  • Social Media: Engage with the Wollongong community on social media. Share local news, participate in discussions, and showcase your involvement in local events.
  • Networking: Join local business groups like the Wollongong Small Business Club or the Illawarra Business Chamber to network with other businesses and potential customers.

We are the tradie marketing agency you can trust.

When it comes to trade business, trust is non-negotiable. Canty Digital isn’t just another agency; we’re your dedicated tradie marketing partner. We have worked with electricians, plumbers, flooring contractors, pest control companies and other tradies, so we’re well-versed in the challenges & opportunities this industry.

Here’s a quick look at our approach to digital marketing for tradies:

Tailored Strategy: We don’t believe in one-size-fits-all. We take the time to understand your goals, tailoring our search engine optimisation and digital marketing services to your specific needs.

Meticulous Implementation: From optimising your trade business website for search engines to crafting compelling ad campaigns, we put our tradie marketing techniques into action.

Well-Defined Measurement: We’re data-driven. Our tradie marketing team continually tracks and analyses results, ensuring your trade and builders marketing efforts are always on the right course.

Ongoing Refinement: The trade market evolves, and so should your search engine optimisation campaigns and online marketing strategies. We stay agile, making adjustments to keep you at the forefront.

Samantha Henderson
Samantha Henderson
Great SEO company that got us great results for our website. Doubled our traffic over a 6 month period. Great strategies, communication and very well priced for the level of quality offered. the team handled everything from technical SEO to social posting to content. Happy to be a long term customer @CantyDigital
Joshua Paul
Joshua Paul
Matt is fantastic. Great reports and attention to detail. Saw marked improvement in traffic and return on advertising spend.
Varnia M T
Varnia M T
We hired Matt and his team for 2 years building organic growth and seo. The companies organic growth grew year on year. He was really responsive, and the set up was seemless. He was quick to implement tasks and kept things moving. He was supportive when we needed help and really good at listening to directives. Great value, great company. Would definitely recommend and use again. Thanks Matt and the Canty team
Estelle Fletcher
Estelle Fletcher
Matt and his team are an absolute pleasure to work with! I've worked with Canty Digital on projects for a number of our mutual clients and the SEO results they achieve are second to none (literally! They consistently get websites ranking on the top of the Google leaderboard).
N Corp
N Corp
Its been a great working with Matt, Great results and very professional to work with. I defiantly recommend him.
Nicholas Abboud
Nicholas Abboud
It's not often you find a professional that's extremely reliable and talented in what they do. Matt has helped our business not just grow but maintain it's success over the years. We will continue to use Matt and his team for the foreseeable future and highly recommend to anyone who is serious about getting results.
Yannick Ieko
Yannick Ieko
Matt is very competent, great reporting, great results and overall enjoyable to work with.

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