The smallest website changes are causing really big shifts in Google rankings
You update a page title... add some internal links... change a filter on an eCommerce site...
And suddenly your rankings move OVERNIGHT
These tell Google which page should be more important
Business ranking #1-2 for Brisbane
➜ Added Gold Coast landing page
➜ Added internal links
Brisbane rankings dropped instantly
Why? Google re-evaluated which page represents the business locally
Better UX ≠ Better SEO
Google sees duplicates → Authority splits → Rankings fall
Changed homepage meta to include multiple cities
Result: Homepage started ranking for those cities...
...but individual city pages dropped
Google thought: "Homepage is now the primary location page"
CMS Change (Same Design):
Rankings jumped just from better performance
5 Fresh Reviews:
Map position 8-10 → Position 1-2
Google prioritizes real-world trust
Before updating pages, menus, layouts, or CMS platforms...
Let us check the structure first
We'll tell you which page Google trusts, identify mixed signals, and show you how to grow visibility intentionally
It's just gotten more signal-based
Small changes matter now — a lot.
Make sure they're the right ones.
