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Government Marketing

Drive public awareness, one click at a time. Let our government marketing solutions help ensure your council or political organisation’s messages are heard loud & clear. 

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Connecting government with the people

Effective government marketing and advertising are particularly essential, especially now that almost everybody is online. Our digital marketing solutions are here to help elevate your council or group’s presence and amplify your messaging online. 

Our SEO strategies ensure your government website ranks high on search engines, making it easier for citizens to find the information they need. We conduct thorough keyword research, optimise your site’s on-page elements, and build high-quality backlinks to improve your website’s search engine visibility. With laser-focused SEO techniques, we help you attract organic traffic that converts into engaged citizens.

You can count on our team to create engaging, insightful, and authoritative content that resonates with your target audience. We also leverage the power of Google Ads and social media to connect your organisation or institution with the right audience. Through effective content on different platforms, we boost your government marketing campaign and help you engage with constituents better. 

When it comes to digital marketing for the government, we can always deliver. Let’s start with a chat and talk about what your local council or political organisation’s website exactly needs to engage, inform, and inspire better. 

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Innovative digital marketing for the public good

Canty Digital’s digital marketing services can help government departments and political groups reach more people online. Whether you need a new web design for your government website or SEO for political campaigns, you can rely on our team.

 
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Web Design and Development

Government department websites don't always have to be dull, boring an text-heavy. Let our government web design experts take over and build you a website that looks great and is informative and incredibly engaging.

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WordPress Security

Just like you secure your town, city or community, your website needs top-notch security. Our web specialists will set up the right security plugins, services and web hosting to protect your government department or local council website.

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SEO for Government

Our SEO for government & political groups ensures your informational websites stand out online, making it easier for citizens to find you. We kickstart the journey with in-depth keyword research, fine-tuned technical SEO and content optimisation. Then, we adjust from there to keep your website ranking.

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Local SEO

If you run a website for a local council or community-based political organisation, you need local SEO. Our team of local SEO experts will create tailored government marketing campaigns to help you dominate local search results. With our help, you'll attract more constituents and build a sense of community online.

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PPC Advertising

Do you need to spread the word fast? Rely on PPC advertising or Google Ads for immediate impact. With our pay-per-click advertising expertise, we'll craft ad copy and landing pages that deliver your political campaign advertisements promptly.

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Content Marketing

Content is the crown jewel of government marketing. From local news, whitepapers, insights and everything in between, we'll create compelling content that attracts and converts your audience into engaged citizens.

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Outreach Automation

Need to boost your reach online? Turn us into your dedicated government marketing agency, and we'll start securing those valuable backlinks that elevate your website's online presence and help you reach more people.

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Social Media Marketing

When done right, social media political campaigns can help your department or institution build trust. From Facebook to Instagram, we'll turn your social media presence into a valuable tool for your government marketing.

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Press Release Distribution

Do you have some important news to deliver? Our fast, easy and effective press release distribution service will broadcast your latest news to inform the public while boosting your website's online visibility.

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Single Page Analysis

Think of your local council or government department's website as more than a bulletin board full of information. Each landing page should engage, inform and inspire. Our team will meticulously analyse and optimise every page to ensure it attracts and engages your target audience effectively.

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Outsourced CMO Services

Looking to enhance your government marketing campaigns without overextending your budget? Our outsourced Chief Marketing Officer (CMO) services provide a clear vision and ensure it's realised. Get the benefits of an in-house marketing team without the overhead costs, and watch your campaigns succeed.

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Your Digital Heroes

Our Skills

SEO 100%
Our Customer Support 99%
Google Ads 96%
Web Development 95%
Graphic Design 90%
Social Media 90%

PLATFORMS

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We understand what’s essential.

The public sector faces unique challenges, from budget constraints to the need for transparency and trust. Here’s why digital marketing is essential in addressing such challenges:

  • Trust and Transparency: Digital marketing allows government organisations to communicate openly and transparently with their constituents. With accurate and timely information through various digital channels, you can build trust and foster a positive relationship with the public.

  • Cost-Effective Marketing Solutions: Traditional marketing methods can be expensive and time-consuming. Digital marketing can be a more cost-effective solution, allowing your council to reach a larger audience without breaking the bank. With precise targeting and real-time data, you can optimise your government marketing campaigns for maximum impact.

  • Community Engagement: Digital marketing provides several opportunities to engage with your community. From social media interactions to email newsletters, you can keep your constituents informed and involved. All these can help build a sense of community and encourage civic participation.

  • Data-Driven Decisions: Political digital marketing campaigns provide valuable insights into your audience’s behaviour and preferences. Utilise this data to refine your marketing strategies and ensure they are relevant and effective.

  • Adapting to Change: The digital landscape constantly evolves, and local councils, political groups and government organisations must adapt to stay relevant. Digital marketing allows you to stay ahead of the curve, leveraging the latest trends and technologies to get your message across.

Whether you need to raise awareness or engage your local community, Canty Digital is here to boost your political digital campaign and help you reach more people. 

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