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Microsoft Ads Agency

Reach the audience your competitors are ignoring.

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Local plans have a $299 setup fee | ALL Microsoft Ad Plans have a 30-Day 100% Money Back Guarantee

Automate Your Microsoft Ads

LOCAL

$550 AUD

$550 Setup Fee (Waived for 6-Month Commitment)

  • 30-DAY MONEY BACK GUARANTEE
  • Commitment - 6 months
  • New Campaigns Setup
  • Ad Copy Optimisation
  • Ad Extensions Optimisation
  • Match Type Optimisation
  • Microsoft Analytics Connection
  • Test New Keywords
  • Ongoing Performance
  • Conversion Tracking - Basic (2 x Goals)
  • Number of Ad Groups - Up to 3
  • Monthly Support Call
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STARTUP

Was AUD $990$799 AUD

Setup Fee $550 (Waived for 6-Month Commitment)

  • 30-DAY MONEY BACK GUARANTEE
  • Commitment - 6 months
  • New Campaigns Setup
  • Ad Copy Optimisation
  • Ad Extensions Optimisation
  • Match Type Optimisation
  • Microsoft Analytics Connection
  • Test New Keywords
  • Ongoing Performance
  • Conversion Tracking - Basic (2 x Goals)
  • Number of Ad Groups - Up to 5
  • Monthly Support Call
Sign Up
Recommended

ENTERPRISE

$1,290 AUD

Setup Fee $550 (Waived for 6-Month Commitment)

  • 30-DAY MONEY BACK GUARANTEE
  • Commitment - 6 months
  • New Campaigns Setup
  • Ad Copy Optimisation
  • Ad Extensions Optimisation
  • Match Type Optimisation
  • Microsoft Analytics Connection
  • Test New Keywords
  • Ongoing Performance
  • Number of Ad Groups - Up to 10
  • Conversion Tracking - Advanced (Custom & Value Tracking)
  • Monthly Support Call
Sign Up
Microsoft Advertising

Stop Fighting for Scraps on Google

Most businesses treat Google Ads like the only game in town. They pour their entire advertising budget into a crowded auction, drive up their costs, and wonder why their margins are shrinking. Meanwhile, there’s a massive, affluent, and ready-to-buy audience waiting on the other side of the search bar.

Canty Digital is a Microsoft Ads agency that can help you tap into that untapped potential. By leveraging Microsoft advertising (formerly Bing Ads) with the right strategies, we put your brand in front of millions of users who aren’t just browsing—they’re also looking for a reason to click.

It’s time to dominate the high-value search space your competitors haven’t found yet. Contact us today for an initial digital advertising consultation.

What Are Microsoft Ads?

If you’ve ever used a Windows PC, opened the Microsoft Edge browser, or checked your email on Outlook, you’ve seen them. Microsoft Ads are the sponsored results and native placements that appear across the Microsoft Search Network.

Think of it as the sophisticated sibling to Google Search. While Google is the giant, Microsoft’s network—including Bing, Yahoo, and AOL—reaches a demographic that often has higher purchasing power and spends more per order. It’s not just a “second option”; it can be a strategic powerhouse.

Stop Overpaying for Clicks – Let’s Talk Microsoft Ads

Reach the Right People with the Right Ad

As your Microsoft Ads manager, we don’t simply run ads on your behalf. We do something deeper, more strategic. For instance, we match the specific campaign type to where your audience is actually hanging out. The Microsoft Advertising Network is split into two main areas: the Search Network (for people actively hunting for solutions) and the Audience Network (for catching eyes while people browse).

Through our Microsoft advertising agency services, we ensure your brand owns the digital real estate that matters most:

  • Microsoft Search Ads

    These are the classic text ads that appear at the top of Bing, Yahoo, DuckDuckGo, and AOL search results. They are perfect for capturing high-intent leads exactly when they type in a query.

  • Microsoft Shopping Ads

    Essential for e-commerce. We sync your product feed, so your items—complete with images and live pricing—appear in the Bing Shopping tab and search results.

  • The Audience Network

    Reach a premium, brand-safe audience across the MSN homepage, Outlook, and Edge start page. By leveraging exclusive LinkedIn profile data, we target high-value decision-makers. This native approach ensures your ads feel like a professional recommendation rather than an intrusive interruption.

  • Multimedia & Video Ads

    We use large, visual “scroll-stoppers” and video placements across the network (including partner sites) to build brand authority and re-engage past visitors.

Not Sure Which Ad Type is Right? Ask Our Microsoft Ads Expert

Why Work with a Microsoft Advertising Agency?

Running a campaign is easy. Running a profitable campaign is an art form.

You could try to navigate the Microsoft or Bing Ads Manager on your own, but without the right strategy, you’re just throwing spaghetti at the wall.

As your Microsoft Ads manager, we take the guesswork out of the equation. We use professional Microsoft ad management tools to track every cent. If you can’t see exactly where your leads are coming from, you can’t scale. We set up the tech so you know exactly which keyword led to that $10,000 sale. We also look beyond vanity metrics; we obsess over ROI.

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Understanding Microsoft Advertising Cost

The question most business owners ask is: “Is it cheaper than Google?” Generally, yes. Because there is less competition on the Microsoft network, the Microsoft advertising cost per click is often significantly lower. You get more bang for your buck, a higher share of voice, and a lower cost-per-acquisition.

However, “cheap” doesn’t mean “low quality.” In fact, because Microsoft ads reach a more mature, professional audience, the lead quality is often higher. You’re paying less for a better class of customer. It’s the ultimate win-win for your marketing budget.

Get a Free Microsoft Ads Audit
  • 30–60%Lower cost-per-click than Google Ads, on average
  • LessCompetition in the auction, so budgets stretch further
  • HigherLead quality from a mature, professional audience

Frequently Asked Questions (FAQs)

Is Microsoft Advertising the same as Bing Ads?

Essentially, yes. The platform was rebranded to Microsoft Advertising to reflect that your ads show up on more than just the Bing search engine, including Outlook, MSN, and various partner sites.

Can I target specific companies or job titles?

Yes. Because Microsoft owns LinkedIn, it is the only advertising platform (other than LinkedIn) that enables you to target potential customers based on their LinkedIn profiles. We can show your message to people based on their specific company, job function, or industry.

Is the Microsoft Audience Network different from Search Ads?

Yes. While Search Ads show up in response to a query, the Audience Network is more like “native advertising.” Your ads appear on premium placements like the MSN homepage or inside Outlook inboxes. It’s a powerful way to stay top-of-the-mind.

Can I simply import my Google Ads campaigns?

You can import them using the Microsoft Ads Manager, but you shouldn’t just “copy and paste.” Audiences behave differently on the Microsoft network. We take your successful Google campaigns and “translate” them to fit the specific nuances of the Microsoft network for better results.

How do I know if my ads are working?

Data is key. We implement robust conversion tracking for Microsoft ads to monitor sales, form fills, and phone calls. If it doesn’t lead to a business outcome, we pivot the strategy.

What is the average Microsoft advertising cost compared to Google?

While it varies, we typically see a Cost-Per-Click (CPC) that is 30% to 60% lower than Google Ads. Because fewer advertisers are competing, your budget stretches much further.

Does Microsoft Advertising support e-commerce and shopping ads?

Absolutely. We can sync your product feed so that your items appear directly in the Bing search results. It’s a high-intent placement that catches shoppers right when they are ready to buy.

How does the Bing Ads Manager handle mobile vs. desktop users?

Microsoft has a very specific “desktop-heavy” audience, often because it is the default on work computers. Microsoft Ads are now baked into the Windows 11 search bar and widgets board—this is a cutting-edge placement your competitors might not know about. Still, the Microsoft or Bing Ads Manager gives us granular control to bid more for whichever device drives the most profit.

Claim Your Spot at the Top

Scale your business with a specialist Microsoft Ads agency like us. Lower your ad costs and reach a high-value audience on Bing, Yahoo & Outlook.

Level Up My Ads Today