Mobile SEO is the practice of optimizing your content to gain higher ranking for your web pages in search engine results pages. Mobile SEO helps you improve organic traffic, which is the traffic coming to your site from various search results. While there are several search engines, Google is the most important one, since it accounts for almost 95% of the mobile search market. In this article, we will help you understand how you can build an effective mobile SEO strategy
Why Is Mobile SEO Important?
1. Mobile Search is Preferred More by The Users
Mobile searches have exceeded desktop searches, as seen in the past few years, and that’s only likely to continue for a few more years. That means that many of your target customers prefer searching on mobile devices as compared to any other device.
2. Improved Google Mobile Ranking
Google has switched to a mobile-first index, which means it now uses the mobile content of a web page to identify its search engine ranking. Therefore, mobile SEO is important if you want to boost your ranking in the SERPs.
3. Drives Better Sales
Google’s research shows that mobile searches for product reviews have increased by 35% over the past two years. People have spent around 50,000 years of watch time looking at video reviews. According to Google, mobile searches including the word “best” have grown by 80%. Therefore, if people are searching to buy your products, you want to be sure that the right keyword leads them to your website. Besides, 40% of people prefer to use mobile devices to shop online, right from researching the product to buying it. Mobile search SEO will help you reach your customers where they are and create a better user experience for all your them.
4. Mobile SEO Affects Voice Search
Mobile SEO will also help you future-proof your SEO strategy since voice search is have become a thing in recent years. These days, not only smartphones and tablets support voice search, but home assistant devices like Google Assistant and Amazon Echo also include voice search. This means people will be able to find well-optimized content just with an easy voice command. If you are using mobile SEO to optimize for voice search, this can provide a competitive advantage, as 62% of businesses aren’t getting into this yet.
Mobile SEO Best Practices
1. Improve Your Website’s Load Time
Your website’s load time is an important part of the mobile experience. When visitors search for information on-the-go, they want to access it smoothly and quickly. If your website doesn’t load fast enough (within less than two seconds) for your audience, they will move away from your page. To keep prospects on your mobile website, you must improve your website’s load time. You can use Google PageSpeed Insights, which will provide you with information on your website’s load time. Through this SEO tool, you can see where your website performs well and where it needs improvement. Google will provide you with the best ways to improve your website’s load time for mobile users.
2. Integrate Responsive Web Design
Responsive design is an important component of creating a mobile-optimized website. When you use responsive design, make sure that your website adjusts to any device a user uses. Whether it’s a smartphone or tablet, your audience should get the best user experience for their device. Integrating responsive web design makes it easy and convenient for your customers to browse your website. They can easily navigate through your page and view your site correctly.
3. Optimize for Local Search
According to a research conducted in the US, mobile searches using the phrase “near me” grew three times more in the past few years, meaning that more and more people search for local businesses online. People often search with phrases like “open now,” “where can I buy”, and “near me,” to find local businesses near them. Therefore, your website should be optimized for local search so that your business can reach out to local customers. Use local keywords to appear in more local search results.
4. Optimize Title Tags and Meta Descriptions
When it comes to optimizing a website, we cannot leave behind title tags and meta descriptions. These two elements as important in mobile SEO as they determine whether someone clicks on your listing in the search results or not. Since mobile users search for information quickly, they often use your title tag and meta description to identify if they should click on your listing or not.
5. Create A Separate Mobile URL
Creating a separate mobile URL helps you create a parallel site for mobile users. It allows you to create a custom and better user experience for people who visit your website through mobile devices. A mobile URL looks like “m.website.com” or “website.com/mobile.” When users enter your website through these URL, they see a version of your site that’s designed for mobile devices.
Start optimizing for Mobile SEO Today
Mobile SEO is important for growing your business online. A well-designed mobile SEO plan will help you catch more leads and get better sales. If you are unsure about how to get started with mobile SEO, our team of SEO experts can help you develop a mobile SEO strategy that drives more mobile users for your business. Connect us today to get a free quote