Affiliate marketing is a popular way for bloggers and website owners to earn money by promoting other people’s products. In Australian market, several affiliate programs allow bloggers and website owners to earn commissions on the sales they generate. Curious how you can do the same? Here are some of the top Australian affiliate programs, how to choose the right program and some best practices for success.
Some of the Best Affiliate Programs in Australia
Many affiliate programs are available in Australia, but some stand out above the rest. Here are some of the best affiliate programs Australia has to offer today:
1. Amazon Associates Australia
Amazon Associates AU is a popular affiliate marketing program in Australia that allows you to earn a commission by promoting Amazon products on your website or blog. You can promote a range of products, including books, electronics, home decor & fashion.
With Amazon being Australians’ go-to online shopping destination, affiliates can earn commissions by promoting virtually anything. This Australian affiliate program is known for its ease of use, providing customised linking tools for publishers of all sizes.
- Commission Rate: 1% – 12% per sale, plus bounty payments
- Payment Method: Bank transfer, cheque or Amazon gift certificate
- How to Get Paid: Payments are made monthly on a NET 60 basis.
- Products to be Promoted: Virtually anything
2. Commission Factory
It is an Australian-based affiliate network that lets you promote products and services from a range of top brands in Australia and around the world. With a range of commission structures, including pay-per-sale & pay-per-click, it’s one of the best affiliate programs in Australia today. Since September 2020, it has been owned by Awin, another top name in affiliate marketing business in Australia.
The Commission Factory affiliate network welcomes all types of publishers. Whether you run a blog, own a website, run a mobile app, or simply even manage a Facebook fan page, you can earn money online through this affiliate program in Australia. Moreover, Commission Factory affiliates can use a full suite of promotional tools and resources. You can utilise text links, banners, email templates, premade videos, and coupon codes.
- Commission Rate: 8% – 10% per sale (varies across brands and verticals)
- Payment Method: Bank transfer, PayPal cheque or prepaid MasterCard in 150 currencies
- How to Get Paid: Payments are made weekly.
- Products to be Promoted: Different products; brands include Lululemon, WeightWatchers, Catch, Bathroom Warehouse and Mix & Match.
3. Rakuten Advertising
Rakuten operates a specialised affiliate network focusing on direct-to-consumer, finance, retail, and travel programs. Known for its extensive publisher base and active pursuit of brand and affiliate partnerships, Rakuten offers a range of smart features, including AI matchmaking and audience targeting based on preferences.
Over 150,000 active publishers have already joined this popular affiliate network in Australia. It’s time you take a slice of the pie and enjoy customised commissions.
- Commission Rate: Varies depending on each advertiser’s commission rates.
- Payment Method: Direct deposit, cheque or PayPal
- How to Get Paid: Advertisers close out posted invoices by the end of each month, and then payment is due to Rakuten in 30 days, with a payout to affiliates due the following week. Affiliate partners must also have a minimum of $50 in commissions for Rakuten to send out their payment.
- Products to be Promoted: Popular brands like Crocs, LEGO, and Macy’s
4. eBay Partner Network
Like Amazon, eBay’s affiliate program allows affiliate marketers to earn commissions by driving traffic and sales to the marketplace. This program is appealing due to eBay’s popularity in Australian market and vast product range. Also, it offers affiliates the incredible potential to connect their audience with unique finds and deals.
New in affiliate program in Australia? Don’t fret, as eBay affiliate partners can utilise various tools to drive traffic & sales—and essentially earn money. These tools include promotional deals, category-specific creative materials, and detailed reporting.
- Commission Rate: 1% – 4% per sale (varies across product categories)
- Payment Method: PayPal or electronic bank transfer
- How to Get Paid: Commission payments are sent monthly, with a $10 minimum account balance (or Australia’s currency equivalent).
- Products to be Promoted: B2C products, new and used
5. Etsy
Etsy’s affiliate program is one of the best Australian affiliate networks because it caters to those with an audience interested in handmade, vintage, and unique goods. It’s an excellent choice for affiliates looking to promote amazingly handcrafted products from small businesses and independent creators.
Unlike Amazon and eBay, Etsy pays a flat commission rate for each sale derived from your affiliate link. It also offers a range of tools and resources, including category-specific creatives & a regular affiliate marketing newsletter. Leverage these tools to earn money through this affiliate program.
- Commission Rate: 5% per sale
- Payment Method: Cheque or International Wire Transfer
- How to Get Paid: Commission payments are sent every 30-day window.
- Products to be Promoted: Creative, unique & handmade goods from clothing and jewellery to home decor and personalised gifts
6. Fiverr
If you’re still looking for the best affiliate networks Australia has to offer, check out Fiverr. The Fiverr affiliate program is particularly lucrative for those in the digital services niche. With multiple ways to get commissions, affiliates can earn money by promoting Fiverr’s extensive range of services, from graphic design to digital marketing.
Want to know why Fiverr is one of the best Australian affiliate programs? For starters, it offers two distinct commission structures. The Fiverr CPA (Cost Per Action) program offers bounty payments of US$15 to US$150 per sale, which varies by product category. The second structure is through the Fiverr Hybrid program, which allows you to earn a fixed US$10 CPA and 10% recurring commissions for 12 months.
Moreover, Fiverr allows you to make money online through more options. If you refer someone to Fiverr Business and they spend at least US$100 in their account, you’ll earn a CPA of US$100 and get 10% recurring commissions for 12 months. In the case of Fiverr Learn, you will earn a flat commission of 30% for every online course sale. For Fiverr Affiliate program, you will get a 10% share of lifetime earnings from affiliates you refer.
- Commission Rate: Up to US$150 per sale (CPA) & more commission plans
- Payment Method: Wire transfer, PayPal or Payoneer
- How to Get Paid: Net 30 or once a month for accounts having earned at least $100.
- Products to be Promoted: Digital services ranging from graphic design & web development to data analytics
7. Awin
Awin’s global affiliate marketing network is recognised for its broad advertiser base, including well-known brands like Michael Kors, Marks and Spencer, Nike and TripAdvisor. It’s praised for its fast and consistent payment to affiliates, making it a reliable option for those looking to earn money through Australian affiliate marketing programs.
In addition to their standard affiliate marketing services, Awin offers a dedicated influencer platform. Whether you’re an online magazine editor, lifestyle blogger, hobbyist, YouTuber, or Instagrammer, Awin has got you covered. You can access special commission models like “payment on influence.” This particular model offers payment for any role you play in a sale, even if you don’t win the final click.
- Commission Rate: Varies based on rates set by brands & advertisers
- Payment Method: Wire transfer or ACH (Automated Clearing House) transfer
- How to Get Paid: Commission payouts fall on the 1st and 15th of each month.
- Products to be Promoted: Products from popular brands like Nike & Michael Kors
8. CJ Affiliate
CJ Affiliate is a global affiliate marketing network that connects advertisers and publishers to achieve scalable and sustainable growth. It’s renowned for its vast array of big brand names and offers a variety of commission models, including CPA (Cost Per Action), Lead, and Sale.
The platform is praised for its intuitive interface, a wide selection of link-creation tools, and reliable monthly payments. CJ Affiliate also stands out for its real-time reporting capabilities, allowing affiliates to monitor their activities as they happen.
- Commission Rate: Varies depending on rates set by advertisers
- Payment Method: Cheque, direct deposit, Payoneer
- How to Get Paid: Up to two monthly commission payouts
- Products to be Promoted: Products from brands like Flippa & RIMOWA
9. Impact
Impact is an all-in-one partnership management platform that facilitates not just traditional affiliate marketing programs but also influencer marketing, B2B partnerships, and more. It offers a CPS (Cost Per Sales) model and accepts traffic from worldwide sources.
As one of the best affiliate programs in Australia and worldwide, it provides robust affiliate marketing tools, including top-notch tracking, partner management, and analytics. It also provides promotional materials and supports monthly payouts with no minimum payout requirement, making it accessible for affiliates of various scales.
- Commission Rate: Varies by brand.
- Payment Method: PayPal, direct deposit, or wire transfer
- How to Get Paid: Payments may be sent out on the 1st and 15th of the month, as long as you have a minimum $10 account balance. This affiliate network also allows you to establish your payment threshold depending on your preferences.
- Products to be Promoted: Products from brands like Adidas, Dell, Levi’s, Sephora, Virgin Australia, and more
10. Semrush
Semrush is more than an SEO tool. It also offers an affiliate program in Australia, which is known as BeRush. It allows affiliates to promote Semrush, a comprehensive toolkit for digital marketers specialising in SEO, PPC, and content marketing.
Affiliates can earn up to US$200 for every new subscription sale or $10 for every new Semrush trial, with the program offering last-click attribution and a generous 120-day cookie life. Semrush supports its affiliates with a dedicated team, providing a variety of promotional materials and assets for effective marketing.
- Commission Rate: Varies by referral type.
- Payment Method: PayPal or electronic funds transfer
- How to Get Paid: Payments can be withdrawn through Impact’s platform since Semrush’s affiliate program is hosted on the Impact network.
- Products to be Promoted: Semrush subscription & other digital products
How to Choose an Affiliate Program
On paper, Australian affiliate marketing sounds simple. You just have to showcase or review a product on your website—and you can earn money whenever someone purchases that product using your affiliate link. But that’s easier said than done. To make your affiliate marketing journey fruitful, start by choosing the right program.
Here are several factors to consider when choosing relevant affiliate programs:
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- Niche: Look for an affiliate program that offers products or services relevant to your niche. You don’t want your blog or website to be an ugly jumble of things just because you want to earn extra income from affiliate marketing networks.
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- Commission Rates: Search for Australian affiliate programs with high commission rates or at least competitive within your niche. Don’t hesitate to compare commission rates before signing up.
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- Payment Options: Check the payment options offered by the Australian affiliate programs. You want convenient payment options. Also, pay attention to the minimum payout threshold; see if it’s reasonable & achievable.
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- Tracking and Reporting Tools: Look for an affiliate program that offers robust tracking and reporting tools. This way, you can monitor your clicks, leads, earnings, etc. and adjust or improve your approach to affiliate marketing.
Undergoing comprehensive training on Australian affiliate programs is also a good move before diving into this venture. This is where Agora can be a huge help. It’s a platform that helps you build a successful affiliate site end-to-end, so you can leverage the Amazon Affiliates program and other affiliate networks to maximise your earnings. It also offers an app that simplifies how you manage multiple affiliate products on your websites.
How to Become an Amazon Affiliate in Australia
Have you chosen Amazon as your affiliate network? Your next concern will probably be on how to start your affiliate marketing in Australia through Amazon.
Becoming an Amazon affiliate in Australia can be a lucrative way to monetise your website or blog by promoting products from one of the world’s largest online retailers. Here’s a step-by-step guide to help you get started with the Amazon Associates Program in Australia:
Step 1: Assess Your Eligibility
Before you apply, ensure you have an active website, blog, app, or social media channel with original content suitable for the Amazon Affiliate program in Australia. Your platform should be publicly available & not targeted at children under 13 years.
Step 2: Visit the Amazon Associates Australia Homepage
Go to the Amazon Associates Australia homepage at https://affiliate-program.amazon.com.au. This is the starting point for your application to become an Amazon affiliate in Australia.
Step 3: Create an Amazon Account
If you don’t already have an Amazon account, you will need to create one. If you have a personal Amazon account, consider whether you want to use this or set up a new account specifically for your affiliate marketing activities.
Step 4: Sign Up for the Amazon Associates Program
Click the ‘Sign Up’ button on the Amazon Associates homepage and follow the prompts. You’ll be asked to enter details about your website or app, traffic and monetisation methods, and preferred store.
Step 5: Complete the Tax Interview
As one of the leading Australian affiliate programs, Amazon requires all associates to complete a tax interview to comply with tax regulations. This process will determine the tax withholding rate applicable to your earnings. Make sure to have your tax information ready.
Step 6: Start Creating Amazon Affiliate Links
Once your Amazon account is approved, you can start creating affiliate links using Amazon’s easy link-building tools. You can then embed these links in your content, such as blog posts, reviews, or social media updates.
Step 7: Drive Traffic and Generate Sales
To remain in the affiliate program, you’ll need to drive at least three qualified sales within the first 180 days. Use your content to promote Amazon products and encourage your audience to make purchases through your affiliate links in Australia, whether these links are on your website, blog or mobile app.
Step 8: Monitor Your Performance
Keep track of your affiliate performance through the Amazon Associates Central dashboard. This will help you understand which strategies are working and where you may need to make adjustments.
Step 9: Understand the Payment Structure
Amazon Associates in Australia can earn up to 12% in associate commissions from qualifying purchases and programs. Be aware that the commission rates in this affiliate network can vary by product category.
Step 10: Get Paid
Amazon pays affiliate income approximately 60 days after the end of the month in which it was earned. Payment methods include bank transfers, cheques, or Amazon gift certificates. Ensure your payment details are up to date in your account settings.
Step 11: Stay Compliant with Amazon’s Policies
Be sure to adhere to Amazon’s affiliate marketing program policies and operating agreements. Identify yourself as an Amazon Associate on your website and provide the necessary disclaimers. Avoid using affiliate links in ways that are not permitted, such as in emails or PDFs.
Step 12: Consider International Traffic
If you have international traffic, consider using Amazon’s OneLink feature to monetise global visitors effectively. This tool allows you to link your Australian Associates account with other international Amazon Associates accounts.
Summing It Up
Becoming one of the thriving Amazon affiliates in Australia can be a rewarding way to monetise your online presence. By following these steps on how to become an affiliate marketer in Australia and staying informed about Amazon’s guidelines and best practices, you can set yourself up for success in the Amazon Associates Program. Just make sure to optimise your strategy continuously based on performance data and stay updated with any changes to the program’s terms and conditions.
Best Practices for Success in Affiliate Marketing
Once you have chosen and joined an affiliate program in Australia, the next step is to promote products and earn commissions. Here are some best practices you should know:
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- Know your audience.
Understanding your audience’s needs and interests is crucial in promoting products that resonate with them. So make audience research part of your strategy. Check your website analytics to learn the demographics of your site visitors. You can also conduct surveys to get to know them more. Once you know them, tailor your content and product recommendations to their preferences.
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- Be transparent.
Always disclose your affiliate relationship with your audience. You can write a short disclaimer at the beginning of each blog or create a section on your website that tells readers that you might earn from the blogs and pages that contain affiliate links. Doing so builds trust and credibility and helps avoid any potential legal issues.
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- Provide value.
Focus on providing value to your audience by creating informative and engaging content that addresses their pain points and offers solutions. Avoid being overly promotional and pushy.
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- Use multiple channels.
With more entries, you can have more chances of winning, right? So don’t hesitate to use multiple channels to promote products, including your website, social media, email & paid advertising. This helps increase your reach and drive more conversions.
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- Test and optimise.
Like SEO and other digital marketing techniques, affiliate marketing is not a set-and-forget-it thing. So continuously test different strategies and optimise your approach based on what works best for your audience and niche. This includes experimenting with different product types, formats and promotional methods.
Frequently Asked Questions About Affiliate Marketing in Australia
- What is Affiliate Marketing in Australia?
Affiliate marketing in Australia is a performance-based marketing strategy where individuals or affiliates earn a commission for marketing and selling another person’s or company’s products or services. The affiliate marketing industry involves three main parties: the seller or product creator, the affiliate or advertiser, and the consumer. Affiliates promote products or services through various channels such as websites, blogs, social media platforms, or email marketing campaigns. When a consumer purchases the product through the affiliate’s unique link, the affiliate earns a portion of the sale.
- How Does Affiliate Marketing Benefit Brands & Affiliates?
This marketing model benefits both the brands and the affiliates. For brands, it’s a way to reach a broader audience through the affiliate networks, increasing sales with minimal effort. For affiliates, it’s a lucrative way to earn income by promoting products they believe in without the need to create a product themselves. Affiliates can choose products that align with their interests or those of their audience, making it a flexible and potentially lucrative marketing model online.
- Is Affiliate Marketing Legal in Australia?
Yes, affiliate marketing is legal in Australia. However, it is governed by certain regulations to ensure transparency & fairness in marketing practices. The key legal requirement for affiliate marketing in Australia is the clear disclosure of the affiliate relationship between the marketer and the product or service provider. Affiliates must identify themselves as affiliates and inform their audience whenever they stand to gain a benefit, such as a commission, from their recommendations. Failure to disclose could be considered misleading by omission, as it might influence a consumer’s purchase decision without knowing the affiliate’s financial incentive.
- How Much Do Affiliate Marketers Make in Australia?
The earnings of Australian affiliates can vary widely based on experience, niche, affiliate platforms and the effectiveness of their marketing strategies. Some affiliate partners earn up to AUD$10,000 to AUD$60,000 yearly, and the average affiliate marketer makes between AUD$1,000 and AUD$5,000 monthly. Note that these figures can fluctuate based on the level of commitment, the choice of affiliate programs or affiliate networks, and the marketer’s ability to drive sales.
- What Are the Best Affiliate Marketing Programs in Australia?
Determining the best Australian affiliate programs depends on your specific audience and niche. However, some of the most popular and well-regarded programs include Amazon Associates AU, eBay Partner Network, Commission Factory and other global and Australian affiliate networks we have listed above.
We’re Here to Help.
Need to build or improve your website to promote affiliate products? Canty Digital is here to help. We offer a full stack of digital marketing services, including SEO, social media marketing, website speed services, web design and content creation.
Get in touch with us today. Let’s chat about how we can turn your website into a robust machine for your affiliate marketing journey.
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