Matt Canty
The Importance of Accessibility Compliance in Corporate Web Design
The more attractive a design is, the more users it will attract. This is a well-known concept known as the aesthetic-usability effect. Considering this, most businesses curate website designs that primarily focus on icons, fonts, colours, layouts, and animations. Among 1 million websites, a staggering 95.9% of sites have WCAG barriers in their homepages. This […]
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Matt Canty
Payam Data Recovery Analysis of 30,000+ Hard Drives Reveals Key Failure Trends
[Wollongong, NSW] – [May 9, 2025] – A comprehensive study by Payam Data Recovery, Australia’s oldest and largest data recovery company, has analysed over 30,000 hard drives between 2020 and 2025 to provide critical insights into hard drive failure statistics and data recovery outcomes. The hard drive failure analysis highlights the top failure types, identifies […]
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Matt Canty
Why Your Business Logo Isn’t Enough: 7 Core Elements of Modern Branding
As a digital marketing agency, Canty Digital has helped countless businesses across Sydney and Australia nail their online marketing campaigns. And we’ve seen when a client comes to us with nothing more than a logo behind their brand, they’re hurting their chances at long-term growth. Without a brand identity to latch on to, it’s hard […]
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Matt Canty
SEO Audit: What It Is & Why You Need It Now
A website might look great on the surface—fast, responsive, packed with high-quality content—but none of that matters if it can’t be found. Search engines like Google don’t care much about aesthetics; instead, they care about structure, clarity, and usability. That’s where an SEO audit steps in. An SEO audit helps you discover what’s working, what’s […]
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Matt Canty
How to Connect to Gen Z on Social Media
Gen Z isn’t just tech-savvy; they’re tech-native! Most of this generation grew up with smartphones in hand, learning to scroll before they could walk. They’re shaping trends, reshaping how brands communicate, and holding companies to higher standards than ever before. If your goal is to grab their attention on social media and keep it for […]
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Matt Canty
What Is a Landing Page & How Does It Boost SEO?
A landing page is a standalone webpage that a visitor reaches after clicking on a link from an email, Google ad, or social media post. Unlike pages filled with menus and endless links, a landing page is intentionally designed with one goal: converting visitors into action-takers, whether that’s subscribing, downloading, purchasing, or booking. But what […]
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Matt Canty
What Does Rasterize Mean in Photoshop and Why Does It Matter?
If you’ve ever worked with text, shapes, or Smart Objects in Photoshop, you’ve probably encountered the term “rasterize.” But what does rasterize mean in Photoshop, and why is it such a critical step in your design process? In this article, we’ll explore what rasterization truly means, when it’s necessary, and how to use it effectively […]
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Matt Canty
What Is a B2B Marketing Sales Funnel and How Does It Work?
Want to build a B2B marketing sales funnel for marketing that truly works? Whether you’re new to the game or looking to enhance your existing B2B marketing strategy, you must understand how a B2B sales funnel works. Today, we’ll walk you through each stage of the B2B sales funnel and share practical tips to help […]
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Matt Canty
Medical Marketing: A Comprehensive Guide
The digital revolution has reshaped every industry, and healthcare is no exception. For doctors, medical facilities and healthcare companies, staying competitive means more than adopting new technology—it’s about using it responsibly and effectively. Today, we’ll focus on one aspect: medical marketing. Striking the right balance between advanced marketing techniques, ethical standards, and clear communication is […]
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Matt Canty
What Is CRO and Why Do You Need It?
In the digital age, every click counts. Conversion rate optimisation (CRO) is your secret weapon for turning those clicks into meaningful results—whether you aim to boost sales, increase engagement, or build a loyal customer base. Ready to see how CRO can transform your business? Let’s explore the untapped potential of your website! What Is Conversion […]
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