Matt Canty
Getting Started with Google Search Console: A Beginner’s Crash Course
Ever landed on a website and felt instantly at home, navigating through its pages with ease? Or the opposite, where you’re met with a jumble of text that sends you scrambling for the exit? The difference often boils down to how well a site communicates with its audience, a task where Google Search Console (GSC) […]
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Matt Canty
What is Portfolio Marketing?
Looking for a dynamic way to present your business and captivate your target audience? Portfolio marketing might be the strategy you’ve been searching for! It offers a versatile and impactful approach to not only display your best work but also to weave a narrative that highlights your unique value proposition. By strategically assembling a collection […]
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Matt Canty
Why Legibility And Readability Are Both Vital to Enhancing User Experience
Have you ever wondered why some websites effortlessly draw you in, allowing you to glide through information, while others push you away with their dense blocks of text? Research shows that it only takes 0.05 seconds for users to form an opinion about a website. If they like your website, users will spend around five […]
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Matt Canty
SEO Tool Spotlight: What Is Ahrefs & How Can You Maximise It?
Ahrefs stands as a titan in the search engine optimisation (SEO) world, offering a comprehensive suite of tools designed to enhance website visibility on search engines like Google. From backlink analysis and keyword research to traffic insights and rank tracking, Ahrefs equips users with the data needed to refine their SEO strategies and boost organic […]
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Matt Canty
The Do’s and Don’ts of Backlinking: Your Go-To Guide
Did you know that 96% of all web pages never receive organic traffic from Google, primarily due to a lack of backlinks? In the labyrinth of SEO, backlinks serve as the golden threads that can lead your website out of obscurity and into the spotlight of search engine results. But here’s the twist: not all […]
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Matt Canty
Is Billboard Advertising Really Worth It?
Is billboard advertising still a heavyweight contender in the marketer’s toolkit? Once a dominant force in our visual journey through highways and cityscapes, these towering canvases have painted our commutes with everything from the everyday to the extraordinary. Yet, as we sail further into digital waters, it’s time to question: Can billboards still claim their […]
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Matt Canty
6 SEO Trends in 2024 You Should Watch Out For
It’s no secret that the SEO landscape is continuously evolving. To stay ahead of the curve, you have to be aware of the upcoming and current SEO trends that can reshape the industry. Understanding these trends will help your websites rank higher, drive more relevant traffic to your sites and connect with more prospective clients. […]
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Matt Canty
The Role of Content Marketing in Educating Investors About SMSF Loans
Content marketing has become an indispensable tool in the financial industry, particularly when it comes to educating investors about complex products like Self-Managed Super Fund (SMSF) loans. By leveraging various forms of content such as blog posts, videos, and infographics, financial institutions and advisors can demystify the intricacies of SMSF loans and guide potential investors through the decision-making process. Understanding SMSF Loans Before delving into the role of content marketing, it’s essential to understand what SMSF loans are. An SMSF loan is a type […]
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Matt Canty
How Much Should a Small Business Spend on Digital Marketing?
Do you find yourself struggling to determine the right digital marketing budget for your small business? With a spectrum of options available—from social media advertising to email campaigns—it’s understandable to feel swamped by the choices. We unravel the mysteries of digital marketing budgeting, empowering you to make informed decisions that drive growth and profitability. Deciding […]
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Matt Canty
Why You Need an SEO Consultant to Elevate Your Marketing in 2024
As we navigate through 2024, investing in Search Engine Optimisation or SEO remains essential in maintaining or elevating your brand’s online presence and unlocking new business opportunities. But are you doing enough to maximise the power of SEO? If you’re planning to start a new SEO campaign or recalibrate your SEO strategies this year, it’s […]
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