Matt Canty

Navigating Copyright Infringement in Australia

Is copyright infringement a looming concern for Australian creators and businesses in the digital age?  Whether you’re a budding artist sharing your creations online, a business leveraging content for marketing, or simply a social media enthusiast, the line between inspiration and infringement can sometimes blur.  This guide aims to shed light on the intricacies of […]

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Matt Canty

What Does a Brand Designer Do?

In today’s business world, standing out from the competition is vital. This is where brand designers play a role. They are the minds behind moulding a business’s identity, ensuring it connects with its intended audience and effectively conveys its fundamental principles. But what does a brand designer do, exactly? Let’s explore the responsibilities of these […]

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Matt Canty

How to Define, Discover, and Engage Your Target Audience Effectively

Success in digital marketing relies heavily on your ability to engage with the right people. While the digital age offers many opportunities to interact with a global audience, it also presents the challenge of cutting through the noise to reach those who are most likely to be interested in your products or services. This challenge […]

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Matt Canty

FatJoe SEO Review: Here’s What We Think

FatJoe is undoubtedly a well-known name in the SEO industry, as it offers services that can help businesses boost their search engine rankings and online visibility. But is it worth it? Should you choose FatJoe SEO over other alternatives, including partnering with a digital marketing firm that can tailor its SEO services to your brand? […]

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Matt Canty

Getting Started with Google Search Console: A Beginner’s Crash Course

Ever landed on a website and felt instantly at home, navigating through its pages with ease? Or the opposite, where you’re met with a jumble of text that sends you scrambling for the exit? The difference often boils down to how well a site communicates with its audience, a task where Google Search Console (GSC) […]

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Matt Canty

What is Portfolio Marketing?

Looking for a dynamic way to present your business and captivate your target audience? Portfolio marketing might be the strategy you’ve been searching for! It offers a versatile and impactful approach to not only display your best work but also to weave a narrative that highlights your unique value proposition. By strategically assembling a collection […]

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Matt Canty

Why Legibility And Readability Are Both Vital to Enhancing User Experience

Have you ever wondered why some websites effortlessly draw you in, allowing you to glide through information, while others push you away with their dense blocks of text?  Research shows that it only takes 0.05 seconds for users to form an opinion about a website. If they like your website, users will spend around five […]

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Matt Canty

SEO Tool Spotlight: What Is Ahrefs & How Can You Maximise It?

Ahrefs stands as a titan in the search engine optimisation (SEO) world, offering a comprehensive suite of tools designed to enhance website visibility on search engines like Google. From backlink analysis and keyword research to traffic insights and rank tracking, Ahrefs equips users with the data needed to refine their SEO strategies and boost organic […]

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Matt Canty

The Do’s and Don’ts of Backlinking: Your Go-To Guide

Did you know that 96% of all web pages never receive organic traffic from Google, primarily due to a lack of backlinks?  In the labyrinth of SEO, backlinks serve as the golden threads that can lead your website out of obscurity and into the spotlight of search engine results. But here’s the twist: not all […]

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Matt Canty

Is Billboard Advertising Really Worth It?

Is billboard advertising still a heavyweight contender in the marketer’s toolkit?   Once a dominant force in our visual journey through highways and cityscapes, these towering canvases have painted our commutes with everything from the everyday to the extraordinary. Yet, as we sail further into digital waters, it’s time to question: Can billboards still claim their […]

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