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One of the most effective ways to improve search engine ranking is to add Backlinks, or external links, from other sites to your website.
Even just a few High Quality backlinks can improve your SEO strategy, as opposed to using many Low Quality backlinks, which can have minimal impact or a negative effect if considered spam.
Google and other search engines generally rank backlinks in three levels: High-Quality, Medium-Quality and Low-Quality.
High Quality backlinks are typically difficult to obtain since the standard of the content is high. These are high domain authority websites that are trusted by searchers, and search engines.
Medium backlinks are the most common ones used as they are easier to obtain and still offer value.
Low quality backlinks are considered to be webspam by Google. These have usually been created in a way to manipulate the system which is against Google’s guidelines.
Having High Quality Backlinks will improve your link building strategy and grow your domain authority by having trusted, reliable and relevant links back to your website.
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