Boab Marine
Boab Commercial Marine operates Australia's largest fleet of commercial vessels — punts, workboats, and modular barges — available for short and long-term hire across every state. They service construction, infrastructure, hydrographic surveying, environmental monitoring, and government projects from Perth to Hobart and everywhere in between. CantyDigital was engaged to build the digital presence that matched their national ambition.
Commercial Vessel Hire — National, Australia
SEO • Web Design
"We needed a website and search presence that reflected the scale of what we actually do. CantyDigital delivered both — we're now visible in markets we'd never reached before."
Boab Marine Team
Boab Commercial Marine, AustraliaSTATES & TERRITORIES
ORGANIC TRAFFIC
SERVICE AREA PAGES
AMSA COMPLIANT FLEET
National Reach, Finally Backed by National Visibility
Boab Commercial Marine operates Australia’s largest fleet of commercial vessels — punts, workboats, and modular barges — available for hire across every state and territory. They service construction, infrastructure, hydrographic surveying, and government projects from Perth to Hobart.
Their geographic footprint already spanned the country. Their digital footprint didn’t. CantyDigital built a scalable local SEO architecture and a website that communicates the full scope of Boab Marine’s capabilities — and makes it easy for project managers to enquire.
The problem — and how we solved it
The Challenge
Project managers searching for commercial boat hire in Sydney, Melbourne, Perth, or Brisbane couldn’t easily find Boab Marine. Competitors with inferior fleets were outranking them in the markets that mattered most. Their national capability simply wasn’t reflected online.
Our Solution
CantyDigital built individual location pages for every major market, a service structure that targets specific project types (hydrographic survey, marine construction, silt curtain), and a Google Business Profile strategy across all active regions. National reach, locally optimised.
What we actually did
This wasn’t a one-time project — it was an evolving partnership. Here’s what the ongoing strategy looked like:
- Website redesign with service-focused structure — fleet capabilities, service areas, and project types clearly communicated
- Individual location pages for Sydney, Melbourne, Perth, Brisbane, Hobart, Gold Coast, Canberra, and more
- Keyword strategy targeting commercial boat hire terms per location plus project-specific queries
- Google Business Profile creation and optimisation across all active service regions
- Fleet and services content written to rank for high-intent commercial and government procurement searches
- Technical SEO foundation ensuring all location pages are properly indexed and internally linked
How results unfolded
Phase 1
Website redesign launched. Service architecture and location page framework established. |
Phase 2
Location pages live for primary markets. On-page SEO and GBP optimisation completed. |
Phase 3
National rankings achieved across core commercial boat hire terms. Enquiry volume increases. |
Ongoing
Content expansion, new service area pages, and link building sustaining national rankings. |
Want results like these?
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