Hyde Boutique
Hyde Boutique is Oamaru's premier destination for high-end women's fashion. Stocking coveted labels like Deadly Ponies, Juliette Hogan, Karen Walker, Marle, Kowtow, and more, Hyde is the kind of store people make the trip for. When owner Becky took over in 2020, she had a clear vision: grow the online presence, reach customers beyond Thames Street, and build Hyde into a nationally recognised fashion destination. CantyDigital helped make it happen.
Women’s Designer Fashion — Oamaru, New Zealand
SEO • Web Design • eCommerce
"The team at CantyDigital understood our brand immediately. Our online store now genuinely reflects the Hyde experience — and customers from across New Zealand are finding us."
Becky
Owner, Hyde Boutique, OamaruSTORE LOCATIONS
DESIGNER BRANDS
ONLINE REVENUE
CUSTOMER REACH
From Oamaru's Best-Kept Secret to a Nationally Known Fashion Destination
Hyde Boutique is Oamaru’s premier destination for high-end women’s fashion — stocking Deadly Ponies, Juliette Hogan, Karen Walker, Marle, Kowtow, and more. When owner Becky took over in 2020, she had a clear vision: grow the online presence, reach customers beyond Thames Street, and build Hyde into a nationally recognised brand.
CantyDigital redesigned the Hyde Boutique website and built an eCommerce SEO strategy that targets shoppers by designer label and product category across New Zealand. The result: a 310% increase in online revenue and a second store opening in Ashburton.
The problem — and how we solved it
The Challenge
Hyde had a loyal local following but their online presence wasn’t converting visitors or reaching the national audience their label roster deserved. High-end fashion eCommerce is competitive — shoppers searching for Juliette Hogan or Deadly Ponies have many options. Hyde needed a site and strategy that communicated their curation and point of difference.
Our Solution
CantyDigital redesigned the Hyde Boutique website with a premium, editorial aesthetic — clean, brand-forward, and built to convert. An eCommerce SEO strategy targeting individual designer names gave Hyde national visibility with high-intent shoppers already searching for the brands they stock.
What we actually did
This wasn’t a one-time project — it was an evolving partnership. Here’s what the ongoing strategy looked like:
- Premium eCommerce website redesign — minimal, editorial design that matches the in-store experience and showcases designer collections
- Brand-level SEO targeting designer names: 'buy Deadly Ponies NZ', 'Juliette Hogan stockist', 'Karen Walker online NZ', and dozens more
- Collection and category page optimisation for high-intent shoppers browsing by designer or clothing type
- Product description framework ensuring every listing is search-optimised and brand-consistent
- Google Shopping setup to capture commercial intent searchers across New Zealand
- Email marketing integration and launch strategy to convert first-time visitors into repeat customers
How results unfolded
Month 1–2
Website redesign launched. eCommerce SEO foundation built. Google Shopping campaigns live. |
Month 3–4
Organic rankings for primary designer brand terms begin appearing. Online revenue increases. |
Month 6–12
Online revenue up +310% year-on-year. National customer base established. Ashburton store opens. |
Year 2+
New brand additions integrated into ongoing SEO strategy as Hyde’s label roster grows. |
Want results like these?
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