Krauss Kitchens
Krauss Kitchens has been crafting custom kitchens in the Illawarra region since 1974. Over 50 years, they've built a reputation for quality, attention to detail, and a seamless experience from design to installation. What they needed was a digital presence that lived up to their craft — and an SEO strategy that put them in front of homeowners searching for a kitchen renovation in Wollongong.
Custom Kitchen Design — NSW
SEO • Web Design
"CantyDigital completely transformed how we show up online. Within months we were ranking for searches we'd never appeared in before — and the enquiries that followed were exactly the kind of clients we want."
Rob Krauss
Director, Krauss KitchensYEARS ESTABLISHED
ORGANIC TRAFFIC
WOLLONGONG KITCHEN RANKINGS
LEAD VOLUME GROWTH
A 50-Year Legacy, Finally Visible Online
Krauss Kitchens has been crafting custom kitchens in the Illawarra region since 1974. Over 50 years, they’ve built a reputation for quality, attention to detail, and a seamless experience from design through to installation.
When they came to CantyDigital, their website was outdated and invisible in search. We rebuilt it from the ground up — and paired it with a targeted SEO strategy that put them in front of Wollongong homeowners at the exact moment they were ready to renovate.
We built a long-term SEO foundation that didn’t just chase rankings — it tracked the exact growth of their business, adding each new location into a search strategy that compounded over time.
The problem — and how we solved it
The Challenge
Krauss Kitchens had built five decades of reputation entirely on word of mouth and local relationships. Their website was outdated and invisible in search. Competitors with stronger digital presences were capturing the very customers who should have found Krauss first.
Our Solution
CantyDigital rebuilt the Krauss Kitchens website from the ground up — designed to convert — and paired it with a targeted SEO strategy focused on high-intent kitchen renovation terms across Wollongong, Illawarra, and surrounding suburbs. Every page was built to rank and built to sell.
What we actually did
This wasn’t a one-time project — it was an evolving partnership. Here’s what the ongoing strategy looked like:
- Full website redesign with a clean, modern aesthetic that showcases their kitchen portfolio and converts visitors into enquiries
- Keyword research targeting Wollongong-specific kitchen renovation, kitchen design, and cabinet making search terms
- On-page SEO across all service and location pages, with structured data markup for local search
- Google Business Profile optimisation to capture local pack visibility in Wollongong and Illawarra
- Blog content strategy targeting informational queries from homeowners in the planning and research phase
- Review generation strategy to build social proof and strengthen local rankings
How results unfolded
Month 1–2
Website redesign launched. Technical SEO foundation built. Google Business Profile fully optimised. |
Month 3–4
First Page 1 rankings achieved for primary Wollongong kitchen terms. Organic traffic begins climbing. |
Month 6
Organic traffic up +218% year-on-year. Lead volume more than tripled compared to pre-engagement baseline. |
Ongoing
Continued content production and local SEO maintenance sustaining Page 1 rankings across Illawarra. |
Want results like these?
Book a free strategy session with CantyDigital — no fluff, just a real conversation about your business and where it could go.