Krauss Kitchens
X1 Plumb is a family-owned plumbing and gas fitting business based in Bayside, Melbourne. With over 15 years of experience, a Victorian Building Authority licence, and a lifetime labour warranty on every job, they've built their reputation on doing things right. CantyDigital built their website and local SEO strategy to make sure the right people in the right suburbs find them at exactly the right moment.
Plumbing & Gas Fitting — Bayside Melbourne, Victoria
SEO • Local SEO • Web Design
"When someone's pipe bursts at 7am, they search Google. CantyDigital made sure X1 Plumb is who they find."
X1 Plumb Team
X1 Plumb, Bayside MelbourneYEARS EXPERIENCE
SUBURBS RANKING
LOCAL ENQUIRIES
BAYSIDE PLUMBER RANKINGS
The Go-To Bayside Plumber — On the Tools and On Google
X1 Plumb is a family-owned plumbing and gas fitting business with over 15 years of experience, a Victorian Building Authority licence, and a lifetime labour warranty on every job. The reputation was already there.
When a hot water system fails or a pipe bursts, people don’t ask around — they search Google. CantyDigital built X1 Plumb a local SEO presence that puts them in front of Bayside homeowners at exactly that moment — across 15+ suburbs, consistently on Page 1.
The problem — and how we solved it
The Challenge
X1 Plumb had the skills, the licence, and the local reputation — but without a strong online presence they were invisible to potential customers in the suburbs they served every day. The plumbing industry is entirely search-dependent; if you’re not ranking, you’re not getting called.
Our Solution
CantyDigital built a conversion-focused website and local SEO strategy targeting every relevant suburb across Melbourne’s Bayside corridor. Individual suburb pages, Google Business Profile optimisation, and a structured review strategy mean X1 Plumb appears when and where it matters.
What we actually did
This wasn’t a one-time project — it was an evolving partnership. Here’s what the ongoing strategy looked like:
- Website redesign built for trust and conversion — licence details prominent, upfront pricing messaging, direct phone and enquiry CTAs
- Individual location pages for every Bayside suburb: Brighton, Hampton, Highett, Caulfield, Ormond, and more
- Google Business Profile optimisation including regular posts, photo updates, and structured review generation
- Service pages for blocked drains, burst pipes, hot water systems, gas fitting, commercial plumbing, and emergency callouts
- On-page SEO and internal linking structure distributing authority across all suburb pages
- Local business and services schema markup to strengthen Google's understanding of service areas
How results unfolded
Month 1
Website launched. Google Business Profile fully optimised. Suburb page framework live. |
Month 2–3
Local pack appearances begin across Bayside suburbs. Organic traffic climbing weekly. |
Month 4–6
Ranking top 3 for primary Bayside plumber terms. Local enquiry volume up +280%. |
Ongoing
Review strategy maintains trust signals. New service pages added as offering expands. |
Want results like these?
Book a free strategy session with CantyDigital — no fluff, just a real conversation about your business and where it could go.