Link Building Strategy & Content

Offpage Optimisation

 

Link building is a process where another website links back to your own website, or to a specific page on your website, with a goal to improve search engine visibility, increase referral traffic and raise website authority. Links are one of the top three factors for ranking well in Google. 

There are many techniques for building links, and while they vary in difficulty, it is commonly agreed that link building is one of the hardest parts of SEO. Many webmasters spend the majority of their time trying to do it well.

For that reason, if you can master the art of building high-quality links, it can truly put you ahead of your competition.

Why is Link Building Important?

 

Link building is a core part of search engine optimization and is essential for boosting your search engine rankings. High-quality backlinks boost your site’s visibility & trustworthiness, which can then translate into healthy traffic and leads, both of which enable you to gain a long- term competitive advantage online.

Staying competitive means implementing a natural, or white-hat, link building strategy that aligns with the Google Penguin updates launched in 2012. After the update, more stringent rules that govern SEO practices were introduced, and simply spamming your links using automated software is no longer acceptable, and the quality of links are rated higher than quantity of links. 

This is why we provide SEO services that focus on effective and up-to-date link building services, which adhere to the current standards and guidelines.

 

What we offer:

  • Outreach
  • Guest blogging… with a twist
  • Broken link building
  • Unlinked mentions
  • Link reclamation
  • Paid promotion for “linkable assets”
  • Community site link building

Hyperlink Basics:

A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. 

In order to understand the importance of link building, it’s important to first understand the basics of how a link is created, how the search engines see links, and what they can interpret from them.

 

Start of link tag: Called an anchor tag (hence the “a”), this opens the link tag and tells search engines that a link to something else is about to follow.

Link referral location: The “href” stands for “hyperlink referral,” and the text inside the quotation marks indicates the URL to which the link is pointing. This doesn’t always have to be a web page; it could be the address of an image or a file to download. Occasionally, you’ll see something other than a URL, beginning with a # sign. These are local links, which take you to a different section of the page you’re already on.

Visible/anchor text of link: This is the little bit of text that users see on the page, and on which they need to click if they want to open the link. The text is usually formatted in some way to make it stand out from the text that surrounds it, often with blue color and/or underlining, signaling to users that it is a clickable link.

Closure of link tag: This signals the end of the link tag to the search engines.

 

Samantha Henderson
Samantha Henderson
2022-04-20
Great SEO company that got us great results for our website. Doubled our traffic over a 6 month period. Great strategies, communication and very well priced for the level of quality offered. the team handled everything from technical SEO to social posting to content. Happy to be a long term customer @CantyDigital
Jane Park
Jane Park
2022-04-12
Lara Beard
Lara Beard
2022-03-28
Joshua Paul
Joshua Paul
2022-02-11
Matt is fantastic. Great reports and attention to detail. Saw marked improvement in traffic and return on advertising spend.
Varnia M T
Varnia M T
2021-12-07
We hired Matt and his team for 2 years building organic growth and seo. The companies organic growth grew year on year. He was really responsive, and the set up was seemless. He was quick to implement tasks and kept things moving. He was supportive when we needed help and really good at listening to directives. Great value, great company. Would definitely recommend and use again. Thanks Matt and the Canty team
Estelle Fletcher
Estelle Fletcher
2021-11-30
Matt and his team are an absolute pleasure to work with! I've worked with Canty Digital on projects for a number of our mutual clients and the SEO results they achieve are second to none (literally! They consistently get websites ranking on the top of the Google leaderboard).
N Corp
N Corp
2021-10-18
Its been a great working with Matt, Great results and very professional to work with. I defiantly recommend him.
Edan Osborne
Edan Osborne
2021-10-06
Nicholas Abboud
Nicholas Abboud
2021-10-03
It's not often you find a professional that's extremely reliable and talented in what they do. Matt has helped our business not just grow but maintain it's success over the years. We will continue to use Matt and his team for the foreseeable future and highly recommend to anyone who is serious about getting results.
Yannick Ieko
Yannick Ieko
2020-12-24
Matt is very competent, great reporting, great results and overall enjoyable to work with.