AI Search SEO

Dominate AI-powered search with expert SEO services from Canty Digital.

AI Agents Now Drive Decisions

Let’s be straight: the game’s changing. Instead of scrolling through pages of blue links, your potential customers are increasingly turning to AI agents like ChatGPT, Gemini, AI Overviews, and others for the best solution to their needs. In other words, they’re no longer browsing; they’re asking. Now, the goal is not merely to rank first on search engine results pages (SERPs)—it’s time to position your business as the answer, the source that AI trusts and presents as the definitive response to users’ queries.

Canty Digital is here to help you adapt and get ahead with AI Search SEO. We will help your brand to be the definitive answer when AI agents make the final call. Contact us today to get started.

AI SEO is Different from Traditional SEO

For years, the focus of SEO has been on understanding the algorithms of traditional search engines like Google. While those principles remain relevant, optimising for AI search agents requires a significant shift in mindset and strategy. Here’s how AI SEO diverges:

Intent Over Keywords

Traditional SEO often revolves around targeting specific keywords. AI agents, however, are far more sophisticated at understanding the underlying intent behind a user’s query. So, your content needs to address the full spectrum of a user’s needs and questions, not just specific keyword phrases. For example, instead of just optimising for “best coffee beans,” you might need a guide that answers questions like “What are the types of coffee beans and their flavour profiles?” or “Where can I buy ethically sourced Arabica beans?”

Natural Language Processing (NLP)

While writing naturally has always been good practice, it’s an all-important AI SEO strategy. AI systems use NLP to understand and process human language. Content that sounds robotic or overly stuffed with keywords will likely be less favoured. So, create clear, concise, and human-like content that directly answers questions and provides value. Imagine explaining a complex topic to a knowledgeable friend—that’s the kind of natural language AI appreciates.

Authoritative Content

AI agents prioritise delivering complete and trustworthy answers. So, do away with thin or superficial content. Your content needs to be in-depth, well-researched, and demonstrate clear expertise on the topic. That way, you can provide the AI agent with all the necessary building blocks to construct a confident and accurate response. A short blog post might be enough to be competitive for traditional keyword rankings, but AI chatbots often prefers a comprehensive guide or a well-structured knowledge hub.

Experience, Expertise, Authoritativeness, Trustworthiness (E-E-A-T)

Google has long emphasised E-E-A-T, and it’s even more critical in the age of AI search. Users expect AI agents to provide reliable information, so AI systems heavily weigh the content creator’s expertise and the website’s authoritativeness and trustworthiness. So, building a strong reputation, citing credible sources, and demonstrating deep knowledge in your niche are essential for AI visibility.

Structured Data

Traditional SEO benefits from structured data markup. The same goes—and may even be more critical—for AI Search SEO. This structured data markup helps AI systems understand the meaning and relationships between the different elements of your content. Start by using schema.org markup to define details like price, operating hours, product availability, FAQs and reviews. Doing so can help AI agents make sense of your brand information and present it more accurately in their responses.

Let Us Help Future-Proof Your Search Presence

In 2024, 60% of Google searches ended with the user never clicking through to a website. Users were already satisfied with answers through AI Overviews. That’s a trend that you have to take advantage of, and we’re here to lend a hand.

Dealing with the ever-evolving artificial intelligence and search engine optimisation can feel like trying to hit a moving target, especially for businesses focused on their core operations. That’s where Canty Digital steps in. We don’t merely keep up with the changes in search; we actively study and understand the nuances of how different AI search models operate and how user behaviour adapts.

Deep Understanding of AI Search Models

We continuously analyse the algorithms and functionalities of emerging AI search agents and assistants to understand their ranking factors and preferences. It’s constant work, but we develop proactive AI SEO strategies tailored to these new platforms.

NLP-Driven Content Optimisation

We leverage Natural Language Processing techniques to refine your existing content and create new content that resonates with humans and AI. Our content team can help deliver clarity, conciseness, and comprehensive coverage of relevant topics.

Holistic Content Strategies

We build content strategies that cater to both traditional search engines and AI agents. This means creating comprehensive, high-quality content that not only ranks well in standard search results but also provides the depth and authority that AI agents value when forming their answers.

E-E-A-T Building and Enhancement

We will work closely with you to strengthen your website’s E-E-AT through impactful AI SEO strategies. High-ranked websites on SERPs still matter, after all. Because they’re at the top, these websites get looked at and used more often by the AI when putting together answers.

Advanced Structured Data Markup

Our experts are proficient in implementing sophisticated structured data markup to ensure AI agents can easily understand the context and meaning of your content. That service alone can boost your chances of being featured in AI-generated responses.

Performance Monitoring in the AI Era

We go beyond traditional SEO metrics to track how your content performs in AI-powered search results, providing valuable insights and adapting our strategies based on any new data. Simply put, we constantly work to position your business better.

Get Ahead with AI Search SEO

The future of search is intelligent, conversational, and driven by AI. While you can take your sweet time to adapt, there’s more value in taking the lead. Again, both search engines and AI tend to favour the websites that already show up first. That creates a powerful loop: the content that ranks high on SERPs is more frequently referenced as the answer on ChatGPT, Gemini, Perplexity, AI Overviews, and more.

Contact Canty Digital, and let’s build a strategy to solidify your brand position as a leader in the age of AI search. Request a FREE AI Search SEO consultation today.

Frequently Asked Questions

Is traditional SEO still important?

Yes, absolutely. Many of the foundational principles of SEO, such as creating high-quality content, optimising website structure, and building authority, remain relevant. However, AI Search SEO builds upon these foundations and requires a deeper understanding of what AI agents look for.

Do I need to create entirely new content for AI search?

Not necessarily. Often, optimising your existing high-quality content by adding structured data, refining the language for natural flow, and ensuring comprehensive coverage of topics is sufficient. Let us review your content to provide you with more detailed advice and come up with impactful AI SEO strategies.

Can I do AI Search SEO myself?

While it’s possible to learn the basics, effectively implementing and staying ahead in AI Search SEO requires specialised knowledge and ongoing monitoring. Partnering with experts like Canty Digital can save you time and ensure optimal results.

How do I know if my content is optimised for AI search?

Focus on creating comprehensive, well-structured content that thoroughly answers user questions, uses natural language, incorporates relevant structured data, and demonstrates expertise and trustworthiness. We can help audit your website and refine your content to ensure it’s optimised for AI-driven search engines.

How long will it take to see results from AI Search SEO?

As with traditional SEO, results can vary depending on your industry, competition, and your website’s current state. However, by implementing a targeted AI Search SEO strategy, you can position yourself for long-term success as these platforms become more prevalent.

What kind of businesses benefit from AI Search SEO?

Any business that relies on online visibility to reach its target audience can benefit from AI Search SEO. As AI-powered search through tools like ChatGPT becomes more popular, optimising for these platforms will be crucial for businesses of all sizes and across all industries.