Matt Canty

How to Define, Discover, and Engage Your Target Audience Effectively

Success in digital marketing relies heavily on your ability to engage with the right people. While the digital age offers many opportunities to interact with a global audience, it also presents the challenge of cutting through the noise to reach those who are most likely to be interested in your products or services. This challenge […]

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Matt Canty

FatJoe SEO Review: Here’s What We Think

FatJoe is undoubtedly a well-known name in the SEO industry, as it offers services that can help businesses boost their search engine rankings and online visibility. But is it worth it? Should you choose FatJoe SEO over other alternatives, including partnering with a digital marketing firm that can tailor its SEO services to your brand? […]

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Matt Canty

Getting Started with Google Search Console: A Beginner’s Crash Course

Ever landed on a website and felt instantly at home, navigating through its pages with ease? Or the opposite, where you’re met with a jumble of text that sends you scrambling for the exit? The difference often boils down to how well a site communicates with its audience, a task where Google Search Console (GSC) […]

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Matt Canty

Why Legibility And Readability Are Both Vital to Enhancing User Experience

Have you ever wondered why some websites effortlessly draw you in, allowing you to glide through information, while others push you away with their dense blocks of text?  Research shows that it only takes 0.05 seconds for users to form an opinion about a website. If they like your website, users will spend around five […]

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Matt Canty

SEO Tool Spotlight: What Is Ahrefs & How Can You Maximise It?

Ahrefs stands as a titan in the search engine optimisation (SEO) world, offering a comprehensive suite of tools designed to enhance website visibility on search engines like Google. From backlink analysis and keyword research to traffic insights and rank tracking, Ahrefs equips users with the data needed to refine their SEO strategies and boost organic […]

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Matt Canty

The Do’s and Don’ts of Backlinking: Your Go-To Guide

Did you know that 96% of all web pages never receive organic traffic from Google, primarily due to a lack of backlinks?  In the labyrinth of SEO, backlinks serve as the golden threads that can lead your website out of obscurity and into the spotlight of search engine results. But here’s the twist: not all […]

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Matt Canty

6 SEO Trends in 2024 You Should Watch Out For

It’s no secret that the SEO landscape is continuously evolving. To stay ahead of the curve, you have to be aware of the upcoming and current SEO trends that can reshape the industry. Understanding these trends will help your websites rank higher, drive more relevant traffic to your sites and connect with more prospective clients. […]

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Matt Canty

How Much Should a Small Business Spend on Digital Marketing?

Do you find yourself struggling to determine the right digital marketing budget for your small business? With a spectrum of options available—from social media advertising to email campaigns—it’s understandable to feel swamped by the choices. We unravel the mysteries of digital marketing budgeting, empowering you to make informed decisions that drive growth and profitability. Deciding […]

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Matt Canty

Why You Need an SEO Consultant to Elevate Your Marketing in 2024

As we navigate through 2024, investing in Search Engine Optimisation or SEO remains essential in maintaining or elevating your brand’s online presence and unlocking new business opportunities. But are you doing enough to maximise the power of SEO? If you’re planning to start a new SEO campaign or recalibrate your SEO strategies this year, it’s […]

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Matt Canty

5 Reasons Why You Should Invest in Local SEO Services for Your Business

In the bustling digital landscape of today, a strong online presence has become the lifeblood of any successful business. As the tides of consumers shift towards search engines to discover local products and services, diving headfirst into the world of local SEO services has become an imperative for carving your place in the fiercely competitive […]

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