Matt Canty
The 2026 Budget Pivot: How Digital Marketers Are Capitalising on Australia’s New Investment Landscape
The Australian Federal Budget has fundamentally re-engineered the mechanics of building wealth in Australia. By unwinding decades-old tax concessions—specifically axing the universal 50% Capital Gains Tax (CGT) discount in favour of a CPI-indexation model and “quarantining” negative gearing away from established residential housing—the traditional financial playbook has been rewritten. But where economists see structural reform, […]
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Matt Canty
The Evolution of Link Building: Why Backlinks Still Matter in the AI Search Era
With the rapid rise of artificial intelligence (AI) search engines like ChatGPT, Perplexity, Claude, Gemini, and Google’s AI Overviews, a common misconception has emerged: “Backlinks no longer matter because AI doesn’t crawl the web like a PageRank algorithm.” This assumption is fundamentally wrong. Backlinks are not dying; they are being recontextualised. In traditional SEO, a […]
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Matt Canty
Beyond SEO: The Top 20 Platforms to Get Brand Mentions & Dominate AI Search
Traditional SEO isn’t going away, but user behaviour is shifting. When looking for a product, a specific service, or a local provider, many high-intent buyers look beyond search engine results pages (SERPs) entirely. Instead, they’re turning to AI chatbots with direct questions: “What is the most reliable tool for X?” or “Which is the best […]
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Matt Canty
Top 10 New Zealand SEO Companies
The playbook for organic search has evolved. Between major search engine updates and the arrival of AI overviews, getting your New Zealand business found online isn’t about trying to outsmart an algorithm anymore. Today, it comes down to two things: a technically flawless website and content that genuinely answers your customers’ questions. Whether you’re running […]
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Matt Canty
Top 10 Local SEO Experts in New York / East Coast
Local SEO has a way of tricking people. At a glance, it looks like it’s working: you search your business, and your name pops up. But when rankings shift without warning, and your phone stops ringing, you realise that appearing on search results isn’t enough. In reality, local SEO is more about holding your position […]
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Matt Canty
Top 10 UK SEO Companies
SEO is a long-term investment, but without a clear strategy, that investment is doomed to fail. Most brands pay a fortune for backlinks and blogs that no one reads, only to become invisible over time. This invisibility is being accelerated by a fractured search landscape in 2026. The Google AI Overviews respond to requests before […]
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Matt Canty
Why Has My Google Ranking Dropped? 2026 Strategy to Recover and Thrive
You log into your dashboard on a Monday morning, coffee in hand, only to see a graph that looks like a cliff face. Your heart sinks. Whether it’s a sharp dip or a slow, painful bleed of clicks, the question is always the same: “Why has my Google ranking dropped?” If you’ve noticed a sudden […]
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Matt Canty
The 2026 SEO Strategy Every Business Needs (Because AI Has Changed the Game)
If you’re still chasing Google’s shrinking pool of informational searches, you’re already behind. AI platforms like ChatGPT and Perplexity have changed how people discover information. ChatGPT alone processes 2.5 billion queries every single day. Perplexity? Another 780 million searches per month. And that’s not even counting Google’s own SGE (Search Generative Experience), which is rapidly […]
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Matt Canty
Google Search Generative Experience (SGE): Everything You Need to Know
When Google first announced the Google Search Generative Experience (SGE), many marketers and SEO professionals immediately recognised that search as we know it was about to change. Unlike the familiar list of blue links we’ve seen for decades, SGE uses generative AI to create detailed summaries, context-rich answers, and personalised results—all within the search interface. […]
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Matt Canty
Why Small Website Changes Are Now Causing Big SEO Ranking Shifts (And What to Do About It)
If you’ve been working on getting your website to achieve a high Search Engine Optimisation or SEO ranking, you’ve probably been taught the same foundational principles over and over: And yes—all of that still matters. But over the last year, something new has become very clear: Small changes are now having disproportionately large impacts on […]
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