Matt Canty
What Is a Landing Page & How Does It Boost SEO?
A landing page is a standalone webpage that a visitor reaches after clicking on a link from an email, Google ad, or social media post. Unlike pages filled with menus and endless links, a landing page is intentionally designed with one goal: converting visitors into action-takers, whether that’s subscribing, downloading, purchasing, or booking. But what […]
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Matt Canty
What Does Rasterize Mean in Photoshop and Why Does It Matter?
If you’ve ever worked with text, shapes, or Smart Objects in Photoshop, you’ve probably encountered the term “rasterize.” But what does rasterize mean in Photoshop, and why is it such a critical step in your design process? In this article, we’ll explore what rasterization truly means, when it’s necessary, and how to use it effectively […]
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Matt Canty
What Is a B2B Marketing Sales Funnel and How Does It Work?
Want to build a B2B marketing sales funnel for marketing that truly works? Whether you’re new to the game or looking to enhance your existing B2B marketing strategy, you must understand how a B2B sales funnel works. Today, we’ll walk you through each stage of the B2B sales funnel and share practical tips to help […]
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Matt Canty
Medical Marketing: A Comprehensive Guide
The digital revolution has reshaped every industry, and healthcare is no exception. For doctors, medical facilities and healthcare companies, staying competitive means more than adopting new technology—it’s about using it responsibly and effectively. Today, we’ll focus on one aspect: medical marketing. Striking the right balance between advanced marketing techniques, ethical standards, and clear communication is […]
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Matt Canty
What Is CRO and Why Do You Need It?
In the digital age, every click counts. Conversion rate optimisation (CRO) is your secret weapon for turning those clicks into meaningful results—whether you aim to boost sales, increase engagement, or build a loyal customer base. Ready to see how CRO can transform your business? Let’s explore the untapped potential of your website! What Is Conversion […]
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Matt Canty
How Coca-Cola Used AI to Launch an Interactive Marketing Campaign
With creative strategies being crucial nowadays for grabbing peoples’ attention, Coca-Cola has managed to captivate audiences in new and exciting ways. Embracing the growing trend of AI, Coca-Cola introduced an interactive campaign that completely transformed how consumers engage with their brand. But how do you effectively use AI for marketing? And how did Coca-Cola integrate […]
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Matt Canty
Most Important Types of Keywords for SEO
What makes different types of keywords for SEO so special? These little words and phrases are the backbone of SEO or search engine optimisation, guiding potential customers straight to your content. However, not all keywords are created equal. In this article, we’ll cover the most important types of keywords you need to know to optimise […]
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Matt Canty
Are Facebook Ads Pay Per Click?
Among digital advertising giants, Facebook remains a top player with its robust ad features. When delving into Facebook ads, a burning question pops up: Is it all about pay-per-click or PPC? At Canty Digital, we simplify digital marketing to help your business thrive online. In this blog, we’ll explore whether Facebook marketing revolves around the […]
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Matt Canty
Glassmorphism: The UI Design Trend You Should Know
UI/UX design trends come and go, with each one bringing new aesthetics and functionality to digital interfaces. One of those trends that has gained a lot of traction is Glassmorphism. It uses transparency, bright colours and layered effects to create an illusion of frosted glass. Let’s get into the key points of Glassmorphism UI, why […]
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Matt Canty
SEO For Plumbers: An Essential Guide
How can you ensure that your plumbing business appears in local search results whenever people turn to Google to find local plumbers? If your business isn’t showing up, you’re missing out on valuable opportunities. That’s why we’ve created this comprehensive guide to help you navigate the world of SEO for plumbers. From the basics to […]
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