Wix is used by over 250 million people in 190 countries. This shows how huge its reach is. Wix is great for beginners; plus, it offers tools and features to help boost your site’s visibility and attract more visitors.

Today, we’ll walk you through SEO for your Wix website. You’ll learn about Wix’s SEO capabilities, how to start your campaign, and easy strategies for better search rankings. We will also cover how to use Wix’s SEO tools and do keyword research (A very important part of SEO!).

SEO for Wix Website

Search Engine Optimisation (SEO) is all about optimising a website to rank higher in search engine results pages (SERPs). Wix users are fortunate since the platform has built-in SEO tools that are fairly easy to utilise and leverage to help their websites get higher rankings on SERPs.  

Wix, a top website builder, has changed how it enables SEO to fit everyone’s needs. The platform knows not everyone is a pro at SEO. So, it gives a solid starting point with its default SEO settings. Still, it allows users to tweak these settings & features to bolster their SEO efforts.

For new users, it’s all about making things simple and clear to understand. This ensures they learn what they need to shine online. 

Experts, though, get full control over the deep, technical SEO stuff. They can refine their strategies to fit their precise needs. Don’t worry, you are also going to be an expert with this guide.

Setting Up Your Wix Site for SEO

1. Choose the Right Template

Select a mobile-friendly, SEO-optimised template. Ensure it has a clean design, fast loading times, and is easy to navigate. Wix offers fully responsive, on-trend, and customisable website templates from header to footer. In this way, you can make your website design impressive.

Wix website templates

2. Connect to Google Search Console

Wix helps merge your site with top search engines easily. This lets you make your site more visible and easier to find. You can quickly connect to Google Search Console with just one click. Google Search Console is a free tool to check your site’s search performance.

You can also get your site verified by other search engines like Bing, Naver, and Yandex with Wix. Once your site’s linked to Search Console, your sitemaps are sent to Google automatically. This means you can check your sitemaps right in your Wix dashboard.

Google Search Console

Wix’s SEO Tools and Features  

Google Search Console IntegrationWix offers a one-click connection to Google Search Console, a free tool that helps users monitor and troubleshoot their site’s presence in Google Search.
Search Engine VerificationWix makes the verification process straightforward for other search engines, such as Bing, Naver, and Yandex.
SitemapsWix sitemaps are automatically submitted to Google once the site is connected to the Search Console, and users can view their sitemaps within the Wix dashboard.
Robots.txtWix enables users to edit their robots.txt file, a crucial element in controlling how search engines crawl and index their websites.
Noindex and NofollowWix allows you to apply noindex and nofollow tags to specific pages, allowing for granular control over what content is indexed and prioritised by search engines.
Wix SEO WizBuilt-in SEO optimisation tool with recommendations
SSL EncryptionFree SSL encryption for all websites
Site Booster (Third-Party app by AppSharp)Analyses website content and structure to improve search engine rankings and user experience

3. Use SEO Wiz

Wix’s SEO Wiz (renamed as the SEO Setup Checklist) provides a personalised plan with step-by-step instructions to enhance your site’s SEO. 

With this checklist, you can ensure your site meets all the important SEO needs. You’ll lay a strong SEO foundation for your site’s success.

How to Use the Wix SEO Assistant | Wix SEO

Once this connection is made, your site gets indexed, which is like putting an “Open for Business” sign on your website, inviting potential visitors from search results.

Wix SEO Settings

Wix provides built-in SEO settings to help you optimise your website. To access these settings:

  1. Log in to your Wix account and go to the “Settings” icon.
  2. Click on “SEO” and then “Basic SEO.”
  3. Fill in the required information, including your website’s title, description, and keywords.

Meta Tags and Descriptions

Well-optimised tags and descriptions make searchers more likely to click through. This can lead to more visitors discovering your site. Here’s how to customise your meta tags and descriptions on Wix:

  1. Go to the “Settings” icon and click on “SEO.”
  2. Click on “Advanced SEO” and then “Meta Tags.”
  3. Fill in the required information, including your meta title, description, and keywords.

Image Optimisation

Optimise your images by using descriptive file names. Don’t forget to add alt tags to your images by clicking the “Edit” icon and then “Image Settings.”

Internal Linking

Internal links help smooth out navigation for visitors while boosting your site’s SEO strength. Here’s how to maximise Wix’s built-in linking feature:

  1. Create a new page or blog post.
  2. Click on the “Link” icon and select “Internal Link.”
  3. Choose the page or section you want to link to.

Keyword Research and Optimisation

Keyword research is the foundation of SEO. Identify the most relevant and high-traffic keywords related to your business, product, or service. 

Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find the best keywords that your target audience looking for.

Place keywords in your:

  • Page titles
  • Meta descriptions
  • Headers
  • URL slugs
  • Image alt texts


If you’re running a bakery in Sydney, keywords like “Sydney bakery,” “best cupcakes in Sydney,” and “fresh bread Sydney” can be effective.

Wix SEO: Pros and Cons


Easy SEO setupWix provides a built-in SEO wizard.
Mobile-friendlinessWix websites are automatically optimised for mobile devices.
SSL encryptionWix provides free SSL encryption for all websites.
SEO-friendly templatesWix offers a range of SEO-friendly templates.


Limited control over codeWix’s drag-and-drop editor can limit the level of control over code.
Limited support for schema markupWix does not provide built-in support for schema markup.


Wix offers many tools and features for better search engine optimisation. With the Wix SEO Setup Checklist and tools like Semrush, users can improve their site’s rankings on Google & other search engines. 

Wix stands out for being easy to use, even if it’s not the most advanced option. It’s great for new users and those wanting to make a mark online. 

Features like customising URL structures and Wix’s SEO tools help a lot. They include Wix SEO Wiz and Site Booster for better search engine ranks.

By keeping up with the latest SEO trends and using what Wix offers, success is within reach. Wix website owners can aim for long-lasting growth and better visibility online.

Need expert hands to boost your Wix website’s search rankings? Canty Digital is here. Our team has years of experience making Wix websites rank well and helping businesses widen their reach online. Contact us today. Let’s start talking about the best SEO strategy for your business.


1. What is Wix SEO Wiz?

Wix SEO Wiz, now known as the SEO Setup Checklist, is a tool provided by Wix to help users optimise their websites for search engines. It offers a personalised plan with step-by-step instructions to improve your site’s SEO.

2. How do I improve my Wix website’s loading speed?

Start by optimising your images, using fewer large media files, enabling caching, and choosing a fast, responsive template. Wix also provides tools to help you assess and improve your site’s speed.

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