Matt Canty
Why Your Business Logo Isn’t Enough: 7 Core Elements of Modern Branding
As a digital marketing agency, Canty Digital has helped countless businesses across Sydney and Australia nail their online marketing campaigns. And we’ve seen when a client comes to us with nothing more than a logo behind their brand, they’re hurting their chances at long-term growth. Without a brand identity to latch on to, it’s hard […]
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Matt Canty
What Does Rasterize Mean in Photoshop and Why Does It Matter?
If you’ve ever worked with text, shapes, or Smart Objects in Photoshop, you’ve probably encountered the term “rasterize.†But what does rasterize mean in Photoshop, and why is it such a critical step in your design process? In this article, we’ll explore what rasterization truly means, when it’s necessary, and how to use it effectively […]
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Matt Canty
What Does a Brand Designer Do?
In today’s business world, standing out from the competition is vital. This is where brand designers play a role. They are the minds behind moulding a business’s identity, ensuring it connects with its intended audience and effectively conveys its fundamental principles. But what does a brand designer do, exactly? Let’s explore the responsibilities of these […]
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