Matt Canty
How Coca-Cola Used AI to Launch an Interactive Marketing Campaign
With creative strategies being crucial nowadays for grabbing peoples’ attention, Coca-Cola has managed to captivate audiences in new and exciting ways. Embracing the growing trend of AI, Coca-Cola introduced an interactive campaign that completely transformed how consumers engage with their brand. But how do you effectively use AI for marketing? And how did Coca-Cola integrate […]
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Matt Canty
Most Important Types of Keywords for SEO
What makes different types of keywords for SEO so special? These little words and phrases are the backbone of SEO or search engine optimisation, guiding potential customers straight to your content. However, not all keywords are created equal. In this article, we’ll cover the most important types of keywords you need to know to optimise […]
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