Matt Canty
Why Small Website Changes Are Now Causing Big SEO Ranking Shifts (And What to Do About It)
If you’ve been working on getting your website to achieve a high Search Engine Optimisation or SEO ranking, you’ve probably been taught the same foundational principles over and over: And yes—all of that still matters. But over the last year, something new has become very clear: Small changes are now having disproportionately large impacts on […]
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Guest Author
B2B SEO: How to Build a Sustainable Pipeline From Organic Search
B2B buyers rarely act on impulse, and that reality should shape the way you approach search. Most decision-makers begin with broad research, refine their understanding through comparison, gather opinions from colleagues, and only then invite vendors to speak. At every stage, search results influence what they read, who they trust, and which solutions make the […]
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Matt Canty
Adapting to Google’s Search Result Changes: Strategies for Marketers
Google recently made a small but important change that has a massive impact on tracking search results. The parameter &num=100, which allowed users and third-party tools to view the first 100 search results for any query, no longer works. Although this may sound technical, the result is simple: Ahrefs and other rank-tracking tools that depended […]
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Matt Canty
Google’s Forced Pagination Throws Aussie SEO Into a Spin
Australia’s digital marketers are waking up to fresh chaos in the world of search engine optimisation (SEO). Over the past weekend, SEO specialists across the country noticed their rank-tracking tools and dashboards go haywire, with incomplete data, missing positions, and, in some cases, flat-out failures. The culprit? Google’s forced pagination. The search giant now ignores […]
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Matt Canty
Payam Data Recovery Analysis of 30,000+ Hard Drives Reveals Key Failure Trends
[Wollongong, NSW] – [May 9, 2025] – A comprehensive study by Payam Data Recovery, Australia’s oldest and largest data recovery company, has analysed over 30,000 hard drives between 2020 and 2025 to provide critical insights into hard drive failure statistics and data recovery outcomes. The hard drive failure analysis highlights the top failure types, identifies […]
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Matt Canty
What is Digital Design, and How Can It Transform Your Business?
First impressions are everything, especially online. When potential customers visit your website, its design immediately shapes their perception of your brand. A poorly designed site can leave them confused or unimpressed, while a sleek, well-crafted interface conveys professionalism, creativity, and modernity. So, to captivate your audience and ensure they have a positive experience, you must […]
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Matt Canty
Inside CMS: Everything You Should Know
Do you want to build a website for your business but lack the technical expertise? A Content Management System (CMS) could be your answer! This powerful software allows you to create, manage, and modify content on your website without needing extensive coding knowledge. Whether you own a small finance firm or a large healthcare enterprise, […]
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Matt Canty
Hidden Gem WordPress Plugins to Boost Your Website
While WordPress boasts a massive library of plugins, many site owners and developers gravitate towards the most popular ones. However, the vast ecosystem of WordPress includes numerous lesser-known plugins that offer incredible functionality and can significantly enhance your website. In this article, we’ll delve into 30 hidden gems from the WordPress plugins directory that can […]
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Matt Canty
Pay-Per-Click Advertising: What You Need to Know
Did you know that the average PPC return-on-ad-spend is +200%? It doesn’t come as a surprise that businesses are increasingly turning to Pay-Per-Click advertising to boost their online presence quickly and effectively. Whether you’re a seasoned marketer or a small business owner trying to make your mark, understanding PPC can be your ticket to reaching […]
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Matt Canty
Navigating Copyright Infringement in Australia
Is copyright infringement a looming concern for Australian creators and businesses in the digital age? Whether you’re a budding artist sharing your creations online, a business leveraging content for marketing, or simply a social media enthusiast, the line between inspiration and infringement can sometimes blur. This guide aims to shed light on the intricacies of […]
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