Matt Canty
What is Digital Design, and How Can It Transform Your Business?
First impressions are everything, especially online. When potential customers visit your website, its design immediately shapes their perception of your brand. A poorly designed site can leave them confused or unimpressed, while a sleek, well-crafted interface conveys professionalism, creativity, and modernity. So, to captivate your audience and ensure they have a positive experience, you must […]
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Matt Canty
Inside CMS: Everything You Should Know
Do you want to build a website for your business but lack the technical expertise? A Content Management System (CMS) could be your answer! This powerful software allows you to create, manage, and modify content on your website without needing extensive coding knowledge. Whether you own a small finance firm or a large healthcare enterprise, […]
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Matt Canty
Hidden Gem WordPress Plugins to Boost Your Website
While WordPress boasts a massive library of plugins, many site owners and developers gravitate towards the most popular ones. However, the vast ecosystem of WordPress includes numerous lesser-known plugins that offer incredible functionality and can significantly enhance your website. In this article, we’ll delve into 30 hidden gems from the WordPress plugins directory that can […]
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Matt Canty
Pay-Per-Click Advertising: What You Need to Know
Did you know that the average PPC return-on-ad-spend is +200%? It doesn’t come as a surprise that businesses are increasingly turning to Pay-Per-Click advertising to boost their online presence quickly and effectively. Whether you’re a seasoned marketer or a small business owner trying to make your mark, understanding PPC can be your ticket to reaching […]
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Matt Canty
Navigating Copyright Infringement in Australia
Is copyright infringement a looming concern for Australian creators and businesses in the digital age? Whether you’re a budding artist sharing your creations online, a business leveraging content for marketing, or simply a social media enthusiast, the line between inspiration and infringement can sometimes blur. This guide aims to shed light on the intricacies of […]
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Matt Canty
FatJoe SEO Review: Here’s What We Think
FatJoe is undoubtedly a well-known name in the SEO industry, as it offers services that can help businesses boost their search engine rankings and online visibility. But is it worth it? Should you choose FatJoe SEO over other alternatives, including partnering with a digital marketing firm that can tailor its SEO services to your brand? […]
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Matt Canty
Why Legibility And Readability Are Both Vital to Enhancing User Experience
Have you ever wondered why some websites effortlessly draw you in, allowing you to glide through information, while others push you away with their dense blocks of text? Research shows that it only takes 0.05 seconds for users to form an opinion about a website. If they like your website, users will spend around five […]
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Matt Canty
SEO Tool Spotlight: What Is Ahrefs & How Can You Maximise It?
Ahrefs stands as a titan in the search engine optimisation (SEO) world, offering a comprehensive suite of tools designed to enhance website visibility on search engines like Google. From backlink analysis and keyword research to traffic insights and rank tracking, Ahrefs equips users with the data needed to refine their SEO strategies and boost organic […]
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Matt Canty
The Do’s and Don’ts of Backlinking: Your Go-To Guide
Did you know that 96% of all web pages never receive organic traffic from Google, primarily due to a lack of backlinks? In the labyrinth of SEO, backlinks serve as the golden threads that can lead your website out of obscurity and into the spotlight of search engine results. But here’s the twist: not all […]
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Matt Canty
Is Billboard Advertising Really Worth It?
Is billboard advertising still a heavyweight contender in the marketer’s toolkit? Once a dominant force in our visual journey through highways and cityscapes, these towering canvases have painted our commutes with everything from the everyday to the extraordinary. Yet, as we sail further into digital waters, it’s time to question: Can billboards still claim their […]
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