Matt Canty
Google Search Generative Experience (SGE): Everything You Need to Know
When Google first announced the Google Search Generative Experience (SGE), many marketers and SEO professionals immediately recognised that search as we know it was about to change. Unlike the familiar list of blue links we’ve seen for decades, SGE uses generative AI to create detailed summaries, context-rich answers, and personalised results—all within the search interface. […]
Read More
