Matt Canty
Why Small Website Changes Are Now Causing Big SEO Ranking Shifts (And What to Do About It)
If you’ve been working on getting your website to achieve a high Search Engine Optimisation or SEO ranking, you’ve probably been taught the same foundational principles over and over: And yes—all of that still matters. But over the last year, something new has become very clear: Small changes are now having disproportionately large impacts on […]
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Guest Author
B2B SEO: How to Build a Sustainable Pipeline From Organic Search
B2B buyers rarely act on impulse, and that reality should shape the way you approach search. Most decision-makers begin with broad research, refine their understanding through comparison, gather opinions from colleagues, and only then invite vendors to speak. At every stage, search results influence what they read, who they trust, and which solutions make the […]
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Matt Canty
Adapting to Google’s Search Result Changes: Strategies for Marketers
Google recently made a small but important change that has a massive impact on tracking search results. The parameter &num=100, which allowed users and third-party tools to view the first 100 search results for any query, no longer works. Although this may sound technical, the result is simple: Ahrefs and other rank-tracking tools that depended […]
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Matt Canty
Google’s Forced Pagination Throws Aussie SEO Into a Spin
Australia’s digital marketers are waking up to fresh chaos in the world of search engine optimisation (SEO). Over the past weekend, SEO specialists across the country noticed their rank-tracking tools and dashboards go haywire, with incomplete data, missing positions, and, in some cases, flat-out failures. The culprit? Google’s forced pagination. The search giant now ignores […]
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Matt Canty
SEO Audit: What It Is & Why You Need It Now
A website might look great on the surface—fast, responsive, packed with high-quality content—but none of that matters if it can’t be found. Search engines like Google don’t care much about aesthetics; instead, they care about structure, clarity, and usability. That’s where an SEO audit steps in. An SEO audit helps you discover what’s working, what’s […]
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Matt Canty
What Is a Landing Page & How Does It Boost SEO?
A landing page is a standalone webpage that a visitor reaches after clicking on a link from an email, Google ad, or social media post. Unlike pages filled with menus and endless links, a landing page is intentionally designed with one goal: converting visitors into action-takers, whether that’s subscribing, downloading, purchasing, or booking. But what […]
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