Matt Canty
Why Small Website Changes Are Now Causing Big SEO Ranking Shifts (And What to Do About It)
If you’ve been working on getting your website to achieve a high Search Engine Optimisation or SEO ranking, you’ve probably been taught the same foundational principles over and over: And yes—all of that still matters. But over the last year, something new has become very clear: Small changes are now having disproportionately large impacts on […]
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Guest Author
B2B SEO: How to Build a Sustainable Pipeline From Organic Search
B2B buyers rarely act on impulse, and that reality should shape the way you approach search. Most decision-makers begin with broad research, refine their understanding through comparison, gather opinions from colleagues, and only then invite vendors to speak. At every stage, search results influence what they read, who they trust, and which solutions make the […]
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Matt Canty
Adapting to Google’s Search Result Changes: Strategies for Marketers
Google recently made a small but important change that has a massive impact on tracking search results. The parameter &num=100, which allowed users and third-party tools to view the first 100 search results for any query, no longer works. Although this may sound technical, the result is simple: Ahrefs and other rank-tracking tools that depended […]
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Matt Canty
Google’s Forced Pagination Throws Aussie SEO Into a Spin
Australia’s digital marketers are waking up to fresh chaos in the world of search engine optimisation (SEO). Over the past weekend, SEO specialists across the country noticed their rank-tracking tools and dashboards go haywire, with incomplete data, missing positions, and, in some cases, flat-out failures. The culprit? Google’s forced pagination. The search giant now ignores […]
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Guest Author
Boosting Digital Marketing ROI with Real-Time Web Personalization
Have you ever visited a website and felt like it could read your mind? With product recommendations matched to your exact needs, content targeted directly to you, and offers that seem perfectly timed, it was more than a coincidence. It was real-time web personalization in action. Today, customers expect to be engaged shortly after their […]
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Matt Canty
Wix vs. Weebly: Picking the Perfect Website Builder for Your Business
“How do I build a website that looks great and works hard for my business?†The good news? You don’t always need to hire a seasoned developer or learn complex coding from scratch. Website builders like Wix and Weebly have democratised web design, promising intuitive drag-and-drop interfaces to help you create an online storefront for […]
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Matt Canty
Why Your Business Logo Isn’t Enough: 7 Core Elements of Modern Branding
As a digital marketing agency, Canty Digital has helped countless businesses across Sydney and Australia nail their online marketing campaigns. And we’ve seen when a client comes to us with nothing more than a logo behind their brand, they’re hurting their chances at long-term growth. Without a brand identity to latch on to, it’s hard […]
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Matt Canty
SEO Audit: What It Is & Why You Need It Now
A website might look great on the surface—fast, responsive, packed with high-quality content—but none of that matters if it can’t be found. Search engines like Google don’t care much about aesthetics; instead, they care about structure, clarity, and usability. That’s where an SEO audit steps in. An SEO audit helps you discover what’s working, what’s […]
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Matt Canty
What Is a B2B Marketing Sales Funnel and How Does It Work?
Want to build a B2B marketing sales funnel for marketing that truly works? Whether you’re new to the game or looking to enhance your existing B2B marketing strategy, you must understand how a B2B sales funnel works. Today, we’ll walk you through each stage of the B2B sales funnel and share practical tips to help […]
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Matt Canty
Medical Marketing: A Comprehensive Guide
The digital revolution has reshaped every industry, and healthcare is no exception. For doctors, medical facilities and healthcare companies, staying competitive means more than adopting new technology—it’s about using it responsibly and effectively. Today, we’ll focus on one aspect: medical marketing. Striking the right balance between advanced marketing techniques, ethical standards, and clear communication is […]
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