Matt Canty
Google’s Forced Pagination Throws Aussie SEO Into a Spin
Australia’s digital marketers are waking up to fresh chaos in the world of search engine optimisation (SEO). Over the past weekend, SEO specialists across the country noticed their rank-tracking tools and dashboards go haywire, with incomplete data, missing positions, and, in some cases, flat-out failures. The culprit? Google’s forced pagination. The search giant now ignores […]
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Guest Author
Boosting Digital Marketing ROI with Real-Time Web Personalization
Have you ever visited a website and felt like it could read your mind? With product recommendations matched to your exact needs, content targeted directly to you, and offers that seem perfectly timed, it was more than a coincidence. It was real-time web personalization in action. Today, customers expect to be engaged shortly after their […]
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Matt Canty
Wix vs. Weebly: Picking the Perfect Website Builder for Your Business
“How do I build a website that looks great and works hard for my business?” The good news? You don’t always need to hire a seasoned developer or learn complex coding from scratch. Website builders like Wix and Weebly have democratised web design, promising intuitive drag-and-drop interfaces to help you create an online storefront for […]
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Matt Canty
Why Your Business Logo Isn’t Enough: 7 Core Elements of Modern Branding
As a digital marketing agency, Canty Digital has helped countless businesses across Sydney and Australia nail their online marketing campaigns. And we’ve seen when a client comes to us with nothing more than a logo behind their brand, they’re hurting their chances at long-term growth. Without a brand identity to latch on to, it’s hard […]
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Matt Canty
SEO Audit: What It Is & Why You Need It Now
A website might look great on the surface—fast, responsive, packed with high-quality content—but none of that matters if it can’t be found. Search engines like Google don’t care much about aesthetics; instead, they care about structure, clarity, and usability. That’s where an SEO audit steps in. An SEO audit helps you discover what’s working, what’s […]
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Matt Canty
What Is a B2B Marketing Sales Funnel and How Does It Work?
Want to build a B2B marketing sales funnel for marketing that truly works? Whether you’re new to the game or looking to enhance your existing B2B marketing strategy, you must understand how a B2B sales funnel works. Today, we’ll walk you through each stage of the B2B sales funnel and share practical tips to help […]
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Matt Canty
Medical Marketing: A Comprehensive Guide
The digital revolution has reshaped every industry, and healthcare is no exception. For doctors, medical facilities and healthcare companies, staying competitive means more than adopting new technology—it’s about using it responsibly and effectively. Today, we’ll focus on one aspect: medical marketing. Striking the right balance between advanced marketing techniques, ethical standards, and clear communication is […]
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Matt Canty
What Is CRO and Why Do You Need It?
In the digital age, every click counts. Conversion rate optimisation (CRO) is your secret weapon for turning those clicks into meaningful results – whether you aim to boost sales, increase engagement, or build a loyal customer base. Ready to see how CRO can transform your business? Let’s explore the untapped potential of your website! What […]
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Matt Canty
How Coca-Cola Used AI to Launch an Interactive Marketing Campaign
With creative strategies being crucial nowadays for grabbing people’s attention, Coca-Cola has managed to captivate audiences in new and exciting ways. Embracing the growing trend of AI, Coca-Cola introduced an interactive campaign that completely transformed how consumers engage with their brand. But how do you effectively use AI for marketing? And how did Coca-Cola integrate […]
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Matt Canty
Most Important Types of Keywords for SEO
What makes different types of keywords for SEO so special? These little words and phrases are the backbone of SEO or search engine optimisation, guiding potential customers straight to your content. However, not all keywords are created equal. In this article, we’ll cover the most important types of keywords you need to know to optimise […]
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