Matt Canty
Adapting to Google’s Search Result Changes: Strategies for Marketers
Google recently made a small but important change that has a massive impact on tracking search results. The parameter &num=100, which allowed users and third-party tools to view the first 100 search results for any query, no longer works. Although this may sound technical, the result is simple: Ahrefs and other rank-tracking tools that depended […]
Read More
Matt Canty
Google’s Forced Pagination Throws Aussie SEO Into a Spin
Australia’s digital marketers are waking up to fresh chaos in the world of search engine optimisation (SEO). Over the past weekend, SEO specialists across the country noticed their rank-tracking tools and dashboards go haywire, with incomplete data, missing positions, and, in some cases, flat-out failures. The culprit? Google’s forced pagination. The search giant now ignores […]
Read More
