Matt Canty
Google Search Generative Experience (SGE): Everything You Need to Know
When Google first announced the Google Search Generative Experience (SGE), many marketers and SEO professionals immediately recognised that search as we know it was about to change. Unlike the familiar list of blue links we’ve seen for decades, SGE uses generative AI to create detailed summaries, context-rich answers, and personalised results—all within the search interface. […]
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Matt Canty
Adapting to Google’s Search Result Changes: Strategies for Marketers
Google recently made a small but important change that has a massive impact on tracking search results. The parameter &num=100, which allowed users and third-party tools to view the first 100 search results for any query, no longer works. Although this may sound technical, the result is simple: Ahrefs and other rank-tracking tools that depended […]
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Matt Canty
Google’s Forced Pagination Throws Aussie SEO Into a Spin
Australia’s digital marketers are waking up to fresh chaos in the world of search engine optimisation (SEO). Over the past weekend, SEO specialists across the country noticed their rank-tracking tools and dashboards go haywire, with incomplete data, missing positions, and, in some cases, flat-out failures. The culprit? Google’s forced pagination. The search giant now ignores […]
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