Matt Canty
Pay-Per-Click Advertising: What You Need to Know
Did you know that the average PPC return-on-ad-spend is +200%? It doesn’t come as a surprise that businesses are increasingly turning to Pay-Per-Click advertising to boost their online presence quickly and effectively. Whether you’re a seasoned marketer or a small business owner trying to make your mark, understanding PPC can be your ticket to reaching […]
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Matt Canty
Navigating Copyright Infringement in Australia
Is copyright infringement a looming concern for Australian creators and businesses in the digital age? Whether you’re a budding artist sharing your creations online, a business leveraging content for marketing, or simply a social media enthusiast, the line between inspiration and infringement can sometimes blur. This guide aims to shed light on the intricacies of […]
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Matt Canty
FatJoe SEO Review: Here’s What We Think
FatJoe is undoubtedly a well-known name in the SEO industry, as it offers services that can help businesses boost their search engine rankings and online visibility. But is it worth it? Should you choose FatJoe SEO over other alternatives, including partnering with a digital marketing firm that can tailor its SEO services to your brand? […]
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Matt Canty
Why Legibility And Readability Are Both Vital to Enhancing User Experience
Have you ever wondered why some websites effortlessly draw you in, allowing you to glide through information, while others push you away with their dense blocks of text? Research shows that it only takes 0.05 seconds for users to form an opinion about a website. If they like your website, users will spend around five […]
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Matt Canty
SEO Tool Spotlight: What Is Ahrefs & How Can You Maximise It?
Ahrefs stands as a titan in the search engine optimisation (SEO) world, offering a comprehensive suite of tools designed to enhance website visibility on search engines like Google. From backlink analysis and keyword research to traffic insights and rank tracking, Ahrefs equips users with the data needed to refine their SEO strategies and boost organic […]
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Matt Canty
The Do’s and Don’ts of Backlinking: Your Go-To Guide
Did you know that 96% of all web pages never receive organic traffic from Google, primarily due to a lack of backlinks? In the labyrinth of SEO, backlinks serve as the golden threads that can lead your website out of obscurity and into the spotlight of search engine results. But here’s the twist: not all […]
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Matt Canty
Is Billboard Advertising Really Worth It?
Is billboard advertising still a heavyweight contender in the marketer’s toolkit? Once a dominant force in our visual journey through highways and cityscapes, these towering canvases have painted our commutes with everything from the everyday to the extraordinary. Yet, as we sail further into digital waters, it’s time to question: Can billboards still claim their […]
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Matt Canty
6 SEO Trends in 2024 You Should Watch Out For
It’s no secret that the SEO landscape is continuously evolving. To stay ahead of the curve, you have to be aware of the upcoming and current SEO trends that can reshape the industry. Understanding these trends will help your websites rank higher, drive more relevant traffic to your sites and connect with more prospective clients. […]
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Matt Canty
The Role of Content Marketing in Educating Investors About SMSF Loans
Content marketing has become an indispensable tool in the financial industry, particularly when it comes to educating investors about complex products like Self-Managed Super Fund (SMSF) loans. By leveraging various forms of content such as blog posts, videos, and infographics, financial institutions and advisors can demystify the intricacies of SMSF loans and guide potential investors through the decision-making process. Understanding SMSF Loans Before delving into the role of content marketing, it’s essential to understand what SMSF loans are. An SMSF loan is a type […]
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Matt Canty
How to Earn Money Through Australian Affiliate Programs
Affiliate marketing is a popular way for bloggers and website owners to earn money by promoting other people’s products. In Australian market, several affiliate programs allow bloggers and website owners to earn commissions on the sales they generate. Curious how you can do the same? Here are some of the top Australian affiliate programs, how […]
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