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The Canty Digital Blog

Practical SEO, AI search and web strategy from the team helping Australian businesses win more leads — no fluff, no jargon, just what actually works.

The 2026 Budget Pivot: How Digital Marketers Are Capitalising on Australia’s New Investment Landscape

3 July 2026 • Business

The 2026 Budget Pivot: How Digital Marketers Are Capitalising on Australia’s New Investment Landscape

The Australian Federal Budget has fundamentally re-engineered the mechanics of building wealth in Australia. By unwinding decades-old tax concessions—specifically axing the universal 50% Capital Gains Tax (CGT) discount in favour of a CPI-indexation model and “quarantining” negative gearing away from established residential housing—the traditional financial playbook has been rewritten. But where economists see structural reform, […]

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The Evolution of Link Building: Why Backlinks Still Matter in the AI Search Era

3 July 2026 • Business

The Evolution of Link Building: Why Backlinks Still Matter in the AI Search Era

With the rapid rise of artificial intelligence (AI) search engines like ChatGPT, Perplexity, Claude, Gemini, and Google’s AI Overviews, a common misconception has emerged: “Backlinks no longer matter because AI doesn’t crawl the web like a PageRank algorithm.” This assumption is fundamentally wrong. Backlinks are not dying; they are being recontextualised. In traditional SEO, a […]

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